Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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July 7, 2023
Kokatat goes ‘Kayaking through the Place of Spirits’ with the Tongait Expedition
ARCATA, CA (July 7, 2023)/OUTDOOR SPORTSWIRE/ – Late last week four sea kayakers set off on a 1,000 km kayaking journey to the ‘Place of Spirits’ in the Canadian Arctic. Over the next four weeks, Justine Curgenven, JF Marleau, Frank Wolf and Larry Chomyn will paddle around the Labrador Peninsula unsupported...
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July 7, 2023
Tailwind Nutrition will fuel runners of the Hardrock 100 Mile Endurance Run as the official nutrition sponsor
Durango, Colo. (July 7) /OUTDOOR SPORTSWIRE/ – Hot off the heels of Courtney Dauwalter’s record-breaking performance at Western States using her signature Endurance Fuel flavor, Dauwaltermelon, Tailwind Nutrition is gearing up for the Hardrock 100 Mile Endurance Run, where its Endurance Fuel will be served at aid stations and Recovery Mix made...
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July 6, 2023
Cotopaxi Improves Diversity Through Recruitment
Salt Lake City, UT. (July 6, 2023) /OUTDOOR SPORTSWIRE/ - In an effort to align their hiring practices with their mission to Do Good, certified B Corporation™ and mission-driven brand, Cotopaxi, has partnered with Career.Place to support the brand in increasing inclusion, equity and diversity in an industry that tends...
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June 30, 2023
Champion U.S. Vibram Athlete Summits Denali
“Her Denali Speed Project” focused on empowering women in mountain sports /OUTDOOR SPORTSWIRE/ – Meredith Edwards, a US mountain endurance athlete and member of Team Vibram spent just over a month on Denali pushing for the women’s FKT and summited this month. Bad weather on many days hampered her FKT but...
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June 29, 2023
Völkl US skiers look to ride success into 23/24 World Cup and Nor-Am Seasons
Lebanon, NH (June, 2023)/OUTDOOR SPORTSWIRE/ – Four US skiers on Völkl skis head into the 23/24 ski season with high expectations following strong 22/23 campaigns. George Steffey, Brian McLaughlin, Cooper Puckett, and Camden Palmquist, each had successful seasons and eye new goals for the coming season. “With these 4 talented men...
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June 29, 2023
Two-Time MLB All-Star Justin Turner Creates Signature Collection with Kaenon Sunglasses
Irvine, Calif (June 29, 2023)/OUTDOOR SPORTSWIRE/ – Kaenon is releasing its first signature sunglass collection with two-time MLB All-Star Justin Turner. The first installment of the Justin Turner Signature Collection from Kaenon includes two versions of the Arcata SR, Turner's preferred model for on-field play. Unlike typical athlete-endorsement relationships, Turner has a...
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June 28, 2023
SMITH Announces New Ultrarunning Team & The Launch of The Vert Pivlock Performance Sunglass
PORTLAND, Oregon /OUTDOOR SPORTSWIRE/ - SMITH is excited to announce the growth of its performance running category with new innovative eyewear, the Vert PivLock™ sunglass, along with the addition of several industry-leading professional ultrarunners expanding the incredible team of athletes and ambassadors for the iconic active sports brand. Following the...
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June 27, 2023
UYN Athlete, Omar Di Felice, Becomes First Italian to Win Trans Am Bike Race in Yorktown, Virginia
MARBLEHEAD, Mass. (June 27, 2023)/OUTDOOR SPORTSWIRE/ – Italy’s UYN® (Unleash Your Nature), a global leader in sustainable technical apparel, footwear and accessories, today announced its athlete, Omar Di Felice, won first place in the U.S. Trans Am Bike Race, becoming the first Italian cyclist to win in the race’s history. Competing against...
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June 26, 2023
Kokatat explore the Wild and Scenic with Where the Wild Roam
ARCATA, CA (June 26, 2023)/OUTDOOR SPORTSWIRE/ – Joe Flannery and Kyle Lancaster of Where the Wild Roam production company seek to educate and inform audiences about wildlife and wild places. In their latest project, Wild and Scenic, the duo explores and explain the significance of the Wild and Scenic Rivers Act while...
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June 26, 2023
Tailwind Nutrition Athlete Courtney Dauwalter Smashes Record, Wins Western States 100 Fueled by Her Own Dauwaltermelon Endurance Fuel Flavor
DURANGO, Colo. (June 26, 2023)/OUTDOOR SPORTSWIRE/ – Tailwind Nutrition athletes had a weekend that will go down in history at the Western States 100 with Courtney Dauwalter dominating the race, setting an impressively fast course record with a time of 15:29:33 on Saturday. Other Tailwind athletes had amazing performances this weekend with...