October 15, 2024

Public Voting for the 2024 Defender Service Awards Is Underway

(Boulder, CO) /OUTDOOR SPORTSWIRE/ — Public voting for the fourth annual Defender Service Awards presented by CHASE, is now open and continues through October 17. Defender, the original British adventure brand, is proudly recognized across the globe for inspiring humanitarian action, conservation, and adventure. The Defender Service Awards recognize U.S.,...

October 14, 2024

Bajío Sunglasses Partners with Ducks Unlimited and Mossy Oak to Protect Wetlands

New Smyrna Beach, Fla (Oct. 14th, 2024) /OUTDOOR SPORTSWIRE/ - Bajío, maker of blue-light filtering, sustainably-made, performance sunglasses built to save the world’s saltwater flats and estuaries, has partnered with Ducks Unlimited, the leader in wetlands conservation, along with their official camo partner Mossy Oak. Bajio’s mission is to protect...

October 8, 2024

Bioidentical Ketone Drink Brand Kenetik Announces Alliance with Life Time; New Presenting Sponsor of Iconic Life Time Leadville Trail 100 MTB

MARYLAND /OUTDOOR SPORTSWIRE —  Kenetik, the brand behind the world’s first bioidentical ketone drinks today announced a strategic alliance designed to drive innovation in athletic performance and holistic wellness through a variety of high-impact sponsorships and promotions with Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand. As part...

October 7, 2024

Switchback welcomes Outdoor Industry Association as Official Event Partner

NASHVILLE, TENNESSEE & BOULDER, COLORADO /OUTDOOR SPORTSWIRE/ - Switchback and Outdoor Industry Association (OIA) today announced a strategic partnership to strengthen the impact, effectiveness, and attendance of the twice-annual outdoor sector gathering. As a key tool in supporting industry connections and growth, the year-round partnership will debut at the inaugural...

October 2, 2024

Big Agnes Launches 2025 Thru Hiker Sponsorship

/OUTDOOR SPORTSWIRE/ Steamboat Springs, CO – Big Agnes, the Steamboat Springs-based outdoor equipment brand, will support three hikers who share the brand’s commitment to caring for the environment and enjoy spending time outdoors. The program will sponsor three ambitious thru-hikers, each one tackling a major trail in the United States...

October 1, 2024

Oboz Footwear Partners with GO Outside Festival to Champion Local Trails

Roanoke, VA (October 1, 2024)/OUTDOOR SPORTSWIRE/ – The Anthem GO Outside Festival, the East Coast’s largest free outdoor festival attracting over 40,000 people, happening October 18-20, 2024, invites adventure enthusiasts and families to celebrate the great outdoors. This year, the festival features a dynamic lineup of activities, workshops, and live music, all...

September 27, 2024

Sun Valley Resort Receives Final FIS Ratification, Officially Named Host of Audi FIS Ski World Cup Finals

Sun Valley, ID (September 27, 2024)/OUTDOOR SPORTSWIRE/ – Sun Valley Resort has officially been named host of the Audi FIS Ski World Cup Finals, March 22-27, 2025, including all four disciplines for men and women. FIS granted final ratification to Sun Valley Resort upon completion of the World Cup course and...

September 26, 2024

Cotopaxi Unites With Groundbreaking Musical Artists Danny Ocean And Tierra Whack In ‘Music For Good’ Campaign

September 26, 2024 (Salt Lake City, UT) /OUTDOOR SPORTSWIRE/ - Certified B Corporation™ and impact-driven adventure lifestyle brand Cotopaxi is thrilled to announce its official partnership with purpose-driven musical prodigies: Venezuelan singer-songwriter Danny Ocean and Philadelphia rapper and singer Tierra Whack as part of the brand’s ‘Music For Good’ campaign....

September 26, 2024

Join Women-Led Wednesday Initiative to Drive Change and Uplift Women In Business

Sun Valley, ID (Sep 26, 2024) /OUTDOOR SPORTSWIRE/ - Women-Led Wednesday, the annual purpose-driven holiday that urges the public to shop women-led businesses, returns for the seventh year, calling on consumers to be mindful of their purchasing power leading up to popular eCommerce holidays like Black Friday and Cyber Monday....

September 25, 2024

Tifosi Optics and Brand Ambassador Tyler Pearce Launch Signature Sanctum Colorway

Watkinsville, GA (September 25, 2024)/OUTDOOR SPORTSWIRE/ – Tifosi Optics, a leading sport and lifestyle sunglasses brand, is pleased to announce the launch of the VC Adventure signature colorway offered in the brand’s popular Sanctum frame. In collaboration with Tifosi ambassador, Tyler Pearce, the new colorway highlights a shared enthusiasm for...