Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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August 3, 2021
Hyland’s Powered Announces Official Team for Asheville Belgian Waffle Ride
LOS ANGELES – August 3, 2021 – Hyland’s, a trusted leader in products to support a healthy, active lifestyle, today announced their official team for the second Belgian Waffle Ride of 2021, known as the “Hell of the North (Carolina).” Led by coach and elite cyclist Paul Thomas, the team...
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July 31, 2021
Wasatch 100 Partners with Gnarly Nutrition
Salt Lake City, UT (July 31, 2021) -- Gnarly Nutrition will be the official hydration sponsor of the Wasatch 100, which is the second oldest 100-miler trail running race in the world. The Wasatch 100 has been a lasting influence on the ultrarunning community since it began in 1980. One...
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July 30, 2021
Rumpl, Designer Nicole McLaughlin Partner to Create Upcycled Clothing Ensemble
PORTLAND, Ore. (July 29, 2021) – Rumpl, the category leader in technical outdoor blankets, has partnered with Nicole McLaughlin, the sustainable designer, upcycle artist, and environmental advocate, to create a one-of-a-kind outfit using upcycled Rumpl materials. The partnership brings attention to McLaughlin’s and Rumpl’s zero-waste philosophies with the goal of inspiring...
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July 28, 2021
Tread Labs Joins The Conservation Alliance
WOBURN, Mass. -- Tread Labs is thrilled to announce that they’ve joined the Conservation Alliance, further putting into action the commitment to preserving the outdoors that they’ve held since creating the brand in 2015. Tread Labs’ founder, Mark Paigen, is an outdoor industry veteran and as such knows the importance...
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July 27, 2021
FORLOH Announces Partnership with Powerhouse Couple Jon and Gina Brunson
WHITEFISH, Mont. (July 27, 2021) — FORLOH, the 100% made-in-America technical outdoor brand, welcomes Jon and Gina Brunson to the brand’s growing roster of professional and amateur personalities who share their passions for hunting, fishing and outdoor pursuits. Most well-known for their award-winning TV series, Addicted to the Outdoors, which recently...
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July 23, 2021
Shark Pods Becomes an Official Sponsor of Salty Sports Society’s Speedo SALT Series
Saint Augustine Beach, Florida – Salty Sports Society, a leader in beach sporting events, has signed Shark Pods as a sponsor of the Speedo SALT Series. Shark Pods, invented in Ponte Vedra Beach, FL, are made for open water swimmers, triathletes, lifeguards, and surfers to reduce the number of shark...
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July 22, 2021
Ultra-Trail Harricana du Canada™ and The North Face extend their partnership for three years
La Malbaie – The Ultra-Trail Harricana du Canada™ is proud to announce that The North Face Canada has confirmed its partnership as the presenter of the event for the next three years (2021-2022-2023). The company, which specializes in sports clothing and accessories, mainly oriented towards mountain activities and trail running,...
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July 20, 2021
Bend Racing’s Chelsey Magness Wins 24-Hour MTB Nationals in Record Time
Bend, Oregon (July 20, 2021) — Just weeks after her team became the first-ever female-dominated team to podium in a World Series expedition adventure race, Chelsey Magness of Team Bend Racing was at it again, this time in the 24-Hour MTB National Championships where she not only won the women’s...
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July 20, 2021
Tough Mudder Makes Triumphant Return to Live Events in the UK After Last-Minute Event Cancellation in Scotland
LONDON, UK (July 17, 2021) – Tough Mudder™, part of Spartan®, the world’s leading endurance sports and extreme wellness brand, officially kicked off its 2021 UK season, hosting its world-famous class of teamwork-based obstacle course events in Henley-on-Thames, West London July 17-18. The sold-out event was met with great enthusiasm...
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July 15, 2021
Special Digital Release of MacGillivray Freeman’s Blockbuster Giant Screen Documentary Everest Celebrates 25th Anniversary of Historic Expedition to the Mountain’s Summit
Laguna Beach, CA, July 15, 2021— MacGillivray Freeman Films, the world’s foremost independent producer and distributor of original giant-screen 70mm films, will re-release its blockbuster giant-screen documentary Everest in February 2022 in celebration of the 25th anniversary of the production company’s historic filmmaking expedition that captured the first-ever IMAX® images from...