August 4, 2021

Visionary Sponsorship: Hyperice Partners with Blind Athletes

Colorado Springs, Colo. (August 4, 2021) The United States Association of Blind Athletes (USABA) announced today that Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, has officially signed a two-year sponsorship deal as the Official Recovery Technology Partner of USA...

August 3, 2021

Oboz, Osprey and Outdoor Research Join Forces to Sponsor 150 Women in #over50outside – a Supportive Community for Women Over 50 Who Love the Outdoors

Cortez, CO – August 3, 2021 – Oboz, Osprey and Outdoor Research in collaboration with 52 Hike Challenge and In Solidarity, today launched OVER 50 OUTSIDE. This supportive community will bring together women over the age of 50 who are passionate about the outdoors. The program aims to motivate and...

August 3, 2021

Hyland’s Powered Announces Official Team for Asheville Belgian Waffle Ride

LOS ANGELES – August 3, 2021 – Hyland’s, a trusted leader in products to support a healthy, active lifestyle, today announced their official team for the second Belgian Waffle Ride of 2021, known as the “Hell of the North (Carolina).” Led by coach and elite cyclist Paul Thomas, the team...

July 31, 2021

Wasatch 100 Partners with Gnarly Nutrition

Salt Lake City, UT (July 31, 2021) -- Gnarly Nutrition will be the official hydration sponsor of the Wasatch 100, which is the second oldest 100-miler trail running race in the world. The Wasatch 100 has been a lasting influence on the ultrarunning community since it began in 1980. One...

July 30, 2021

Rumpl, Designer Nicole McLaughlin Partner to Create Upcycled Clothing Ensemble

PORTLAND, Ore. (July 29, 2021) – Rumpl, the category leader in technical outdoor blankets, has partnered with Nicole McLaughlin, the sustainable designer, upcycle artist, and environmental advocate, to create a one-of-a-kind outfit using upcycled Rumpl materials. The partnership brings attention to McLaughlin’s and Rumpl’s zero-waste philosophies with the goal of inspiring...

July 28, 2021

Tread Labs Joins The Conservation Alliance

WOBURN, Mass.  -- Tread Labs is thrilled to announce that they’ve joined the Conservation Alliance, further putting into action the commitment to preserving the outdoors that they’ve held since creating the brand in 2015. Tread Labs’ founder, Mark Paigen, is an outdoor industry veteran and as such knows the importance...

July 27, 2021

FORLOH Announces Partnership with Powerhouse Couple Jon and Gina Brunson

WHITEFISH, Mont. (July 27, 2021) — FORLOH, the 100% made-in-America technical outdoor brand, welcomes Jon and Gina Brunson to the brand’s growing roster of professional and amateur personalities who share their passions for hunting, fishing and outdoor pursuits. Most well-known for their award-winning TV series, Addicted to the Outdoors, which recently...

July 23, 2021

Shark Pods Becomes an Official Sponsor of Salty Sports Society’s Speedo SALT Series

Saint Augustine Beach, Florida – Salty Sports Society, a leader in beach sporting events, has signed Shark Pods as a sponsor of the Speedo SALT Series. Shark Pods, invented in Ponte Vedra Beach, FL, are made for open water swimmers, triathletes, lifeguards, and surfers to reduce the number of shark...

July 22, 2021

Ultra-Trail Harricana du Canada™ and The North Face extend their partnership for three years

La Malbaie – The Ultra-Trail Harricana du Canada™ is proud to announce that The North Face Canada has confirmed its partnership as the presenter of the event for the next three years (2021-2022-2023). The company, which specializes in sports clothing and accessories, mainly oriented towards mountain activities and trail running,...

July 20, 2021

Bend Racing’s Chelsey Magness Wins 24-Hour MTB Nationals in Record Time

Bend, Oregon (July 20, 2021) — Just weeks after her team became the first-ever female-dominated team to podium in a World Series expedition adventure race, Chelsey Magness of Team Bend Racing was at it again, this time in the 24-Hour MTB National Championships where she not only won the women’s...