July 7, 2021

BASE Performance – Energy Bar Provider for Aspen Skiing Company

Boulder, Colorado (July 7, 2021) – BASE Performance, LLC, industry-leading provider of endurance sports nutrition products, announced today that it will serve as the newest energy bar provider to Aspen Skiing Company for 2021-2024. "We are thrilled to partner with BASE Performance, said Daragh Kneeshaw, Manager, Event Marketing at Aspen Skiing Company....

July 1, 2021

Hyland’s Announces Official Team for San Diego Belgian Waffle Ride

LOS ANGELES – July 1, 2021 –Hyland’s, a trusted leader in products to support a healthy, active lifestyle, today announced their official team for the first Belgian Waffle Ride of 2021, known as the Canyon BWR or the “Hell of the West.” Led by coach and elite cyclist Paul Thomas,...

June 30, 2021

Dogfish Head Craft Brewery to Release “Mother Nature, Let’s Do This!” Docuseries Highlighting The Nature Conservancy’s East Coast Conservation Initiatives

Milton, Del., Wednesday, June 30, 2021 – Dogfish Head Craft Brewery excitedly announces the launch of a four-episode “Mother Nature, Let’s Do This!” docuseries highlighting the East Coast conservation initiatives of The Nature Conversancy (TNC), one of the world’s leading conservation organizations. Dropping tomorrow (Thursday, July 1), on Dogfish Head’s website...

June 29, 2021

Backcountry Partners with Cirque Series as a Premier Event Sponsor

PARK CITY, Utah (June 29, 2021)— Backcountry, the leading specialty retailer for outdoor gear and apparel, teams up with Cirque Series, the top mountain running series in the United States. As a premier partner of the Cirque Series, Backcountry will attend each of the six scheduled events this season to...

June 28, 2021

Hyland’s Doubles Down on Cycling, Adding Paul Thomas to the Hyland’s Powered Family

LOS ANGELES – June 28, 2021 – Hyland’s, a century-old leader in products to support a healthy, active lifestyle, is proud to announce the addition of elite cyclist Paul Thomas to the Hyland’s Powered athlete roster. Thomas will support the cycling initiatives of Hyland’s Powered, including coaching their cycling teams at the 2021...

June 25, 2021

Liv Expands Support for Liv Racing WorldTeam with Additional 3-Year Title Partnership

OOSTERHOUT (the Netherlands) - June 26, 2021 - Liv, the company dedicated to getting more women on bikes, demonstrated its commitment to supporting women’s professional road racing at the highest level today by announcing the extension of their title sponsorship of the Liv Racing WorldTeam for at least three more...

June 24, 2021

Saucony® Signs American Ultrarunner Katie Asmuth

WALTHAM, MA – With an award-winning performance trail line in place, global performance running lifestyle brand Saucony is further solidifying its commitment to trail running with the signing of American ultrarunner Katie Asmuth, a mom of two, a nurse practitioner and the recent winner of the 2021 Bandera 100K. With...

June 23, 2021

Charge Bikes Partners With #HashtagLunchbag to Deliver Food to Homeless

WILTON, Conn. (June 23, 2021) Charge, the direct-to-consumer electric bike brand and a brand of Dorel Industries, Inc. (TSX: DII.B, TSX: DII.A), is excited to partner with #HashtagLunchbag, a non-profit organization dedicated to spreading love to the homeless, one lunch bag at a time. Charge is donating e-bikes, complete with custom...

June 22, 2021

FORLOH Bags Pure Hunting Sponsorship for 2021

WHITEFISH, Mont. (June 22, 2021) — FORLOH, the first and only brand to manufacture high-end technical hunting apparel that is 100 percent made in America, announces the sponsorship of Pure Hunting, the popular hunting show on Sportsman Channel airing its 10th season beginning Monday, June 28th at 9pm EST. The...

June 21, 2021

Fabletics Named Official Active Lifestyle Partner of Tough Mudder

EL SEGUNDO, Calif. (June 21, 2021)- Fabletics announced it has been named the official active lifestyle partner of Tough Mudder. As part of the strategic partnership through 2022, Fabletics will offer its premium quality activewear to the more than 6 million members of the Tough Mudder community through a series of...