April 26, 2021

Craig Anderson Joins Team At Award-Winning Scandanavian Luggage Brand

Oslo, Norway (April, 2021) - Db, the award-winning Scandanavian luggage company, announced its signing of Australian freesurfer Craig Anderson today. Craig joins an increasingly impressive roster of surfers that are repping the brand, including Jordy Smith, Sage Erickson, Noah Wegrich, Kepa Acero, Alana Spencer and more. “I’m really excited to...

April 22, 2021

Tough Mudder Is Back, with New and Returning Partners for 2021 Global Event Season

BOSTON, Mass. - Tough Mudder, the global experiential fitness entertainment brand announces a diverse roster of partners in advance of their 2021 season kick-off this weekend in Atlanta. The partnerships unite world renowned brands with a global community of outdoor enthusiasts who pursue Tough Mudder’s unique brand of teamwork-based extreme...

April 21, 2021

Lael Wilcox Joins Gnarly Nutrition Athlete Team

Salt Lake City, UT -- Gnarly Nutrition is excited to announce the official signing of ultra-endurance cyclist Lael Wilcox to its athlete team. Wilcox boasts a jaw-dropping cycling resume, most notably winning the 4,300-mile Trans Am Bike Race in 2016, and setting the record for the 2,750 mile Tour Divide...

April 20, 2021

Team Bend Racing Hires SIMBOL Communications as Marketing Agency of Record

Bend, Oregon — Team Bend Racing, the top-rated US team in international Adventure Racing (AR) and promoter of some of the most challenging multi-sport races in North America, has joined forces with SIMBOL Communications to help with various marketing initiatives. They hope to grow brand awareness for both the racing...

April 19, 2021

TransRockies Race Series Names Ride with GPS as a Series Sponsor, Launches Hometown Challenge Series

Calgary, A.B. (April 19, 2021)— TransRockies Race Series, a global leader in adventure stage races, today announces Ride with GPS, a bike route planner and tracking app, as a series sponsor. Transrockies Race Series and Ride with GPS are kicking off the partnership with a new challenge for athletes. The...

April 16, 2021

Base Performance Exclusive Nutrition Partner for Nastar Ski Nationals

Boulder, Colorado – BASE Performance, LLC, industry-leading provider of sports nutrition products announced today that it served as the exclusive 2021 nutrition partner for NASTAR 2021 Ski Nationals event (Aspen, CO April 5-10, 2021). "It was great to have BASE Performance at the NASTAR National Championships to introduce their products...

April 15, 2021

UltrAspire Welcomes Jeff Browning to the Elite Athlete Team

UltrAspire is thrilled to announce that Jeff Browning has joined the elite athlete team. UltrAspire has pioneered avenues for hydration accessories and lighting since the company launched in 2012, but innovation for CEO & Founder, Bryce Thatcher, has taken place for over 30 years. In that time Bryce has worked...

April 15, 2021

Team Evergreen Announces BOA Technology as Presenting Sponsor of The Hundo

EVERGREEN, COLO, April 15, 2021 — Team Evergreen Cycling, a cycling organization that prides itself on thoughtful philanthropic impact, is pleased to announce BOA® Technology as the presenting sponsor of this year’s Hundo mountain bike race, taking place on June 19th in the Buffalo Creek trail system. BOA Technology Inc.,...

April 14, 2021

The North Face Unveils Sport Climbing Uniforms for Tokyo

The North Face today unveiled the official sport climbing competition uniforms to be worn by athletes from the U.S., Japan, South Korea and Austria in Tokyo. Shop Eat Surf

April 13, 2021

Snowbasin Announces Multi-Year Partnership with Salomon

HUNTSVILLE, Utah (April 13, 2021) – Today, Snowbasin Resort and Salomon announce a new multi-year partnership in which Salomon will provide Snowbasin with equipment for rentals and lessons. The partnership between the two Northern Utah-based companies will add a community access point for Snowbasin guests and bolster offerings of the...