March 31, 2021

Fischer Skis US Partners with Olympic Veteran and Longtime Athlete Kikkan Randall

AUBURN, N.h.  -- Fischer Skis US couldn’t be happier to announce its evolved partnership with Kikkan Randall, the brand’s longtime athlete, ambassador, and partner, to manage the U.S. athlete and ambassador teams. Randall has been a partner of Fischer’s since 2000 when she first started racing on their equipment as...

March 31, 2021

Hyland’s Powered Announces 2021 Ambassador Lineup

LOS ANGELES – March 31, 2021 – Hyland’s, a century-old leader in creating products to support a healthy, active lifestyle, is proud to announce its 2021 Hyland’s Powered Ambassador Team. The Hyland’s Powered team includes 85 marathoners, ultrarunners, triathletes and cyclists from 27 states who will represent the brand at high-profile events...

March 30, 2021

Altra Partners with &Mother for Virtual Mother’s Day 5K Race on May 9

Denver, Colo. (March 30, 2021) –Altra, an innovator in the performance footwear category, is partnering with &Mother for a Mother’s Day virtual 5K to support its mission to break the barriers that limit a woman’s abilityto thrive as a mother and in their career. This Mother’s Day, May 9, women...

March 30, 2021

Jack Dorsey’s #StartSmall Awards $500,000 to First Descents to Support Frontline Healthcare Workers

DENVER, Colo. (March 30, 2021) - First Descents (FD) has announced a leadership $500,000 contribution from#StartSmall, Jack Dorsey’s philanthropic initiative, to support trauma-informed adventure programs for frontline healthcare workers and first responders. Funds will be used to deliver more than 35 multi-day adventure programs across the nation, providing respite and...

March 30, 2021

HOKA ONE ONE® x Cotopaxi® Empowers All Athletes to Explore the Trails

(Salt Lake City, Utah and Goleta, Calif.), Mar. 30, 2021 – Outdoor and B Corp brand Cotopaxi® and leading footwear brand HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), have joined forces to launch a colorful collaboration featuring limited-edition riffs on two signature styles. Born out of a...

March 30, 2021

Dynafit To Serve As Presenting Sponsor of Gnar Runners Series

BOULDER, CO (March 2021) - Dynafit, a global leader in innovation in competitive mountain endurance sports, announced today that it has signed a multi-year deal to serve as the presenting sponsor of Gnar Runners, an organization that has put on wildly popular mountain, trail and ultrarunning events in Colorado for...

March 29, 2021

Francis Ngannou, a global NOCCO athlete, became the Heavyweight UFC Champion Saturday night.

Las Vegas, NV (March, 2021)- Francis Ngannou, a global NOCCO athlete, became the Heavyweight UFC Champion Saturday night. His journey from homelessness to championship was not an easy one. Against all odds, Ngannou’s continued perseverance and unbreakable spirit made his win possible. "I feel humbled and honored to be partnered...

March 29, 2021

Backcountry Signs Athletes Kalen Thorien, Nils Mindnich and Toby Miller to Roster

PARK CITY, Utah (March 29, 2021) – Backcountry, the premier specialty retailer and manufacturer of outdoor gear and apparel, announced today the addition of three new athletes to its team. Kalen Thorien and Nils Mindnich will wear Backcountry’s owned brand, Backcountry Gear & Apparel (BG&A) during all outdoor pursuits, competition,...

March 29, 2021

Honey Stinger Partners with WNBA Legend Angel McCoughtry

STEAMBOAT SPRINGS, Colo.  (March 29, 2021)— Honey Stinger, the sports nutrition  brand, is excited to announce its partnership with Olympian and professional basketball player Angel McCoughtry. McCoughtry is a five-time All-Star, two-time scoring champion, seven-time all-defensive player, and two-time Olympic gold medalist. She led the Atlanta Dream to three WNBA Finals appearances before taking the Las Vegas Aces...

March 29, 2021

Incrediwear Renews Partnership with EF Education-NIPPO

CHICO, CA (March, 29 2021)- Incrediwear, the industry leader of innovative, wearable anti-inflammatory accessories, is thrilled to announce the renewal of their partnership with EF Education-NIPPO for the second straight year. As the official recovery-wear supplier, Incrediwear will ensure all riders from the international professional team will have access to...