March 25, 2021

World-class Athletes Join Altra’s 2021 Elite Ambassador Team

Denver, Colo. (March 25, 2021) –Altra, a leader in performance footwear innovation, has finalized their 2021 Elite Ambassador Team with the addition of Ryan Montgomery and Justin Grunewald. They join an impressive collection of athletes who inspire communities to move naturally, amplify each other’s voices, and unite athletes of all...

March 24, 2021

A Match Made in Steamboat – Point6 To Sponsor SBT GRVL

Steamboat Springs, CO (March 24, 2021) - Point6, the family-owned manufacturer of superior merino wool socks, base layers and accessories will join the incredible Steamboat Gravel event in 2021 as an official sponsor.  The event, scheduled for the weekend of August 14th-15th, will feature a record 3,000 riders from all 50 states, double...

March 24, 2021

Brompton, Freitag, Partner to Put Stylish, Sustainable New Spin on Backpacks for Bike Commutes

NEW YORK (March 24, 2021)– Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, and Zurich’s bag manufacturer, FREITAG, have quite a bit in common: They’re both into “re-cycling,” which means thinking and acting in sustainable cycles, and they’re both all about riding bikes. Both are also crazy...

March 23, 2021

Rugged Military-Grade Smartwatch is the Ultimate Partner for Challenging Military-Grade Obstacle Course, Amazfit Partners with Spartan

BOSTON, Mass. (March 23, 2021) – Amazfit, a global brand in the wearables market has announced a partnership with Spartan®, the world’s leading endurance sports and wellness brand to test its new T-Rex Pro Smartwatch at Obstacle Course Races across the US and Europe. As part of the partnership, Amazfit becomes...

March 23, 2021

Charge E-Bikes Serves Up Sponsorship of US Open Pickleball Championships

Wilton, CT (March 23, 2021) – Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with the US Open Pickleball Championships, as an official sponsor of the largest Pickleball event in the world. Founded in 2016, the internationally acclaimed seven-day competition draws spectators and competitors...

March 15, 2021

Cotopaxi Announces Grant Partnership with ROMP Ecuador

Salt Lake City, UT. March 15, 2021 -- Cotopaxi, Benefit Corporation and outdoor gear and apparel brand, is diversifying its major grant program to include more innovative, sustainable and change-making entities, today announcing a partnership with the Range of Motion Project (ROMP). ROMP is a global, non-profit organization dedicated to...

March 15, 2021

The Pikes Peak APEX presented by RockShox Welcomes Back GE Johnson for 2021

Colorado Springs, CO – March 15, 2021 – Sports Strategies announces a three-year partnership between GE Johnson and The Pikes Peak APEX. GE Johnson first joined The APEX as a Supporting Sponsor in the event’s inaugural year, and this partnership expands the relationship through 2023. “GE Johnson came on board...

March 12, 2021

Athletes using SWIX PRO Dominate 2021 American Birkebeiner Podium

HAVERHILL, Mass. --Athletes using SWIX’s PRO non-fluorinated wax system claimed 11 out of 12 podium spots in the 2021 American Birkebeiner’s Elite race category. SWIX swept both the men’s and women’s skate podium on Saturday, February 27, as well as Sunday’s Women’s classic podium. Athletes using the premier non-fluorinated race...

March 10, 2021

Honey Stinger Announces Partnership with Professional Basketball Player James Wiseman

STEAMBOAT SPRINGS, Colo. (March 10, 2021)— Honey Stinger, the honey-powered sports nutrition brand, announces their partnership with professional basketball player, James Wiseman. Selected as the second overall pick in the 2020 NBA Draft, James Wiseman is already showcasing his innate talent and charming character both on and off the court. Wiseman and Honey...

March 10, 2021

Mountain Hardwear Partners with Professional Skier Rachael Burks

Richmond, Calif. (March 9, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to expand the brand’s snowsports athlete team with the addition of professional skier, Rachael Burks. Dubbed “The Most Underrated Woman in Pro Skiing,” Rachael Burks is known for skiing burly...