March 23, 2020

PeopleForBikes Advocates for Bikes Amid Growing COVID-19 Disruption

BOULDER, CO (March 23, 2020) — Responding to the dramatic changes in day-to-day life caused by the spread of COVID-19, PeopleForBikes is working to support industry partners, suppliers, retailers, advocates and individual riders as they navigate a world of new rules and restrictions. “The bike industry stands with the rest...

March 22, 2020

Coalition Snow Launches “Inside Voices,” A Small Business Support Group and Virtual Happy Hour

Truckee, CA — This week, Coalition Snow, a women-owned and operated ski and snowboard brand, introduces ‘Inside Voices,’ a weekly (and FREE) virtual small business support group and happy hour. “Since we can't spend time with you IRL, we wanted to create a way for us all to stay connected...

March 17, 2020

Momentum Media PR Announces Virtual Media Event Series for Spring 2020 and Beyond

Boulder, CO - March 17th, 2020 - Boulder-based Momentum Media PR  will host  a series of virtual media events targeted at both core outdoor and broad-based media and influencers, kicking-off and rolling out for spring and summer 2020. Rooted in the outdoor and snow sports markets since 2001, Momentum has...

March 17, 2020

prAna Closes Stores for at Least Two Weeks to Help Protect Staff, Customers and Community Members

Carlsbad, CA – March 17, 2020 – prAna, creator of the Clothing for Positive Change movement and leader in sustainable, outdoor fashion, released a statement from brand President, Russ Hopcus, in response to the coronavirus global pandemic. The statement reads: With the continuing spread of COVID-19 we will be closing...

March 16, 2020

American Camp Association Influential in Ensuring Youth Outdoor Recreation Participation

Martinsville, IN (March 16, 2020) - The American Camp Association (ACA) - leaders in youth camp development - have enriched lives through the camp experience for over 100 years. For the past 5, they have been diligently researching how broadly ACA camp experiences affect the youth that attend. In their...

March 16, 2020

Welcome to the Suspension Dimension with the woom OFF AIR

Austin, TX March 16, 2020 – Last fall, woom presented our first mountain bike, the woom OFF, meticulously designed and lovingly built for kids who seek physical challenges on the trail, in the bike park, as well as on urban terrain. A version with a suspension fork is now available:...

March 16, 2020

Balega Expands Ultralight Collection with New Colorways for Spring 2020

DURHAM, N.C. (March 15, 2020) — Balega International, a leading sock brand in the run specialty market, is expanding its popular Ultralight collection for Spring 2020 with the introduction of new colorways in the Crew and No Show models. The new styles will be available online and at specialty retail...

March 15, 2020

MOXiLIFE™ Nutrition Expands Distribution Channels with Just Wetsuits

Scottsdale, Arizona-( March 15, 2020) - MOXiLIFE™ Nutrition - a personalized premium endurance sport nutrition company and Just Wetsuits; Chandler AZ, is combining their local roots to provide a full service shopping channel for triathletes. “We are excited to be collaborating with Just Wetsuits on their product line expansion,” said...

March 11, 2020

Olympic Climber Brooke Raboutou Joins La Sportiva

February 20, 2020 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, today announces that climber Brooke Raboutou joins the La Sportiva ambassador team. Effective immediately, Raboutou will exclusively wear La Sportiva footwear while training and climbing. Raboutou is a lifelong climber who qualified for the Tokyo...

March 11, 2020

LEM Helmets Partners With Polygon UR Enduro Race Team

MORGAN HILL, Calif. (March 11, 2020)–LEM Helmets, manufacturer of innovative, stylish, and performance head protection for cycling and motorsports, today announces its partnership with the world-class Polygon UR Enduro Race Team. The international pro team just wrapped-up solid performances at Crankworx Rotorua, and will be competing at events around the...