February 9, 2018

Balega Enhances Its Favorite Collections with Fresh New Colorways for Spring 2018

Durham, N.C. (Feb. 8, 2018) – Balega International, a leading sock brand in the run specialty market known for its underlying technical performance, expands its Silver, Women’s Enduro, Hidden Dry and Ultralight sock collections with new colorways for Spring 2018. All updated styles will be available in stores in mid February...

February 8, 2018

Tailwind Nutrition is Taking it Off-Road with Epic Rides Race Series in 2018

Durango, CO – February 8, 2018 –  Tailwind Nutrition is proud to announce a partnership in 2018 with the Epic Rides Off-Road series, mountain biking’s most celebrated endurance events. With off-road competitions in 4 states across the country, the annual series will offer Tailwind Nutrition Endurance Fuel on-course at all...

February 8, 2018

American Alpine Club’s Live Your Dream Grant Encourages Climbers of all Abilities to Dream Big

Golden, CO — The American Alpine Club, the country’s oldest member organization for climbers and mountaineers, in partnership with The North Face is pleased to offer 2018 Live Your Dream grants open to climbers of all ages, all experience levels, and all climbing disciplines. Interested individuals have until March 31,...

February 8, 2018

Uncharted Supply Co. Raises Growth Capital from The Chernin Group

PARK CITY, Utah (February 8, 2018) – Uncharted Supply Co., an industry-leading emergency preparedness company behind The Seventy2, the innovative 72-hour survival kit, has partnered with Los Angeles-based The Chernin Group (TCG), a privately held, independent media investment company founded by Peter Chernin. Uncharted was founded in 2016 by adventurer...

February 8, 2018

BONX and Team LottoNL-Jumbo enter into official sponsorship agreement

TOKYO, JAPAN (Feb. 8, 2018) — BONX Inc., the Japanese technology company and leader in hands-free group-talk technology, is proud to announce their official sponsorship of Team LottoNL-Jumbo, a European road-cycling team. BONX Grip, the company’s premiere product, is a state-of-the-art Bluetooth earpiece that enables cellular-network-based group communication with up...

February 7, 2018

Coolcore introduces Fibr-X

PORTSMOUTH, NH – Coolcore (www.coolcore.com), the leader in chemical-free thermoregulating fabrics, introduces Fibr-X, an extruded single yarn which possesses the same thermal regulating performance as Coolcore’s original multi-fiber technology. “The evolution of Coolcore’s single yarn innovation gives our manufacturing partners more flexibility than ever before to create innovative garments, accessories...

February 7, 2018

Inaugural Class of NextGen Trail Leaders Arrive in Washington, DC for Hike the Hill® Advocacy Week

SILVER SPRING, MD – American Hiking Society is pleased to announce the first class of NextGen Trail Leaders, who will be the voice of early-to-mid career advocates pressing elected officials and the public to protect, fund, and care for our public lands. The NextGen Trail Leaders will unite in our...

February 7, 2018

FITS® Named Official Sock Sponsor of 2018 Michigan Ice Festival

Chattanooga, TN (February 7, 2018) – FITS®, makers of the best fitting performance socks in the world, is proud to announce their exclusive sock sponsorship of the 2018 Michigan Ice Fest. FITS has been the official sock of this four-day ice climbing festival for 6 years in a row. Michigan Ice...

February 7, 2018

Grassroots Connect returns to Knoxville with unique ‘retailer first’ trade show experience

KNOXVILLE, TENNESSEE –  Grassroots Connect, the four-day national buying show designed around the business needs of independent specialty outdoor retailers, will return to the Knoxville Convention Center, June 14-17, 2018. Open to all qualifying retailers, Connect is anticipated to attract more than 1000 total attendees with its remarkable combination of...

February 7, 2018

KOKOPELLI Packraft Taps Meteorite PR as PR Agency of Record

Denver, Co – (February 7, 2018) - KOKOPELLI Packraft, creators of the world’s lightest packable inflatable kayaks, has named Meteorite PR as its public relations agency of record. KOKOPELLI Packraft, makes premier quality packrafts. They are designed in-house, from start to finish, ensuring that every packraft that leaves their factory...