January 8, 2018

SOG names Wegner as Vice President of Marketing

Lynnwood, WASH. – SOG® Specialty Knives and Tools has named Jonathan Wegner as their new Vice President of Marketing. Wegner comes aboard just in time to join the SOG team at the 2018 Shooting, Hunting and Outdoor Trade Show being held at the Sands Expo Center in Las Vegas. With...

January 8, 2018

Sweet Protection, International Leader in Head Protection, Introduces Two New Snow Helmets for Fall/Winter 2018

Trysil, Norway - The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and bike helmets, is set to introduce two new snowsport helmets during this year’s Outdoor Retailer + Snow Show in Denver, Colo. The new, lightweight helmets are packed with safety features to keep skiers and riders safe...

January 4, 2018

First Ever Scholarship Recipient Selected for Eric Larsen’s Polar Training Course

Montebello, California — From an impressive roster of nearly 300 applicants from over 15 countries, 25-year old Rachael Sarette has been selected as the recipient for the ALLIED Feather & Down and Helly Hansen scholarship fund for Eric Larsen's Level 1 Polar Training course, taking place in Winnipeg, Canada on...

January 4, 2018

Grassroots Outdoor Alliance relocates Connect show to Denver for fall shows beginning in 2018

DENVER, COLO. – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, today announced a shift in dates and venues for their twice-annual Connect buying show. Beginning this November, Grassroots Connect fall shows will be hosted at the Colorado Convention Center in Denver,...

January 4, 2018

LifeStraw Expands Lead Filtration in Personal Hydration Products for Fall and Winter Pursuits at 2018 Outdoor Retailer + Snow Show

LAUSANNE, Switzerland (January 4, 2018) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, will introduce new products with lead reduction technology for outdoor pursuits and adventures at Outdoor Retailer + Snow Show this month in Denver, booth #54081-UL. All new products are...

January 4, 2018

Orange Mud Attending the 2018 Iowa Bike Expo

Castle Rock, CO (January 4, 2017) – Orange Mud will be present at the 2018 Iowa Bike Expo marking the first time Orange Mud will be in attendance for the event. Orange Mud is very excited to be on site to present their cycling specific product line; including the newest...

January 4, 2018

Nuu-Muu Re-introduces the Nuu-Tee

Bellingham, WA (January 4, 2018) – Nuu-Muu, makers of fun and versatile athleisure dresses, debut a new lightweight long sleeve tee, the perfect complimentary layering option for Nuu-Muu’s popular line of exercise and travel dresses. The Nuu-Tee is a staple piece for warming up a cool morning run and/or to keep...

January 3, 2018

Oru Kayak Launches new Adventure Hub

San Francisco, CA (January 3, 2018) — Oru Kayak, makers of the original origami-inspired folding kayak, have just launched their new “Adventure Hub.” Oru’s unique folding design opens up a world of possibilities that just aren’t available with a regular kayak, and Oru owners around the globe have been using them...

January 3, 2018

Flylow shows off new Perm at Outdoor Retailer + Snow Show

DENVER, COLO. - Flylow (www.flylowgear.com), the independent, homegrown and mountain-raised creators of outerwear and apparel, will be showing off their new Perm at next month’s Outdoor Retailer + Snow Show. The Perm, by Intuitive, is a custom-built technical fabric that sets a new standard for skiing performance by combining the...

January 3, 2018

Sweet Protection Amplifies Marketing Program for Fall 2018, Introduces New Assets Alongside New Helmets

Trysil, Norway - The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and mountain bike helmets, is updating and amplifying their marketing efforts for fall 2018. With a revitalized logo, new “Our Best Helmet. Yet.” tagline, updated imagery, and a new “Tech Talk” video series, Sweet will be introducing...