January 22, 2020

Backcountry Access Celebrates 25 Years, Launches Tracker 4 Avalanche Transceiver

BOULDER, CO –  Backcountry Access (BCA) is celebrating its 25th anniversary in business this winter season with a renewed commitment to avalanche education and innovation in the manufacturing of avalanche safety equipment. For the coming ISPO Munich and Outdoor Retailer industry shows, Backcountry Access will launch a new Tracker4 avalanche...

January 22, 2020

Liv and Giant USA Announce Partnership with Rebecca Rusch

NEWBURY PARK, Calif. (Jan. 22, 2020) — Liv Cycling, the company dedicated to getting more women on bikes, and Giant, the world leader in cycling technology, will partner with endurance sports icon Rebecca Rusch for 2020 and beyond. As part of Liv and Giant’s mission to make cycling more inclusive...

January 22, 2020

Suffer Better and iKOR Labs Announce Donation to the Do Good Grant Program:

iKOR’s Donation Supports Athletes Pushing Limits and Doing Good Denver, Colo. (January 22, 2020) – iKOR Labs, Boulder-based producers of the worlds best recovery products, utilizing full spectrum hemp oil (aka CBD or cannabidiol) for endurance athletes, and local nonprofit Suffer Better, today announced iKOR’s contribution to the Suffer Better Do Good...

January 22, 2020

US Trail Running Conference Earns Certification from the Council for Responsible Sport

January 22, 2020, PORTLAND, OR — The US Trail Running Conference has earned official certification of its annual conference by the Council for Responsible Sport (Council). Until now, only competitive sporting events have become certified, making this a first-of-its-kind certification. The Council is an Oregon-based nonprofit that provides independent verification...

January 21, 2020

POC Wins Series of ISPO Awards for New Technology and Safety

POC, which has built a reputation on safety, innovation and design, has won three ISPO awards for products and technology from its new 2020/21 snow collection. Starting with an ISPO ‘Gold winner’ award for a brand new and unique Dyneema® based cut-resistant, race base layer, ‘Base Armor’. ISPO ‘Winner’ awards have been received for...

January 21, 2020

Trust Performance Wins 2020 Design and Innovation Award

(Salt Lake City, UT ) - Trust Performance, innovators in suspension technology, is honored to be among the winners of the 2020 Design & Innovation Award. Announced today, this annual award is a benchmark and seal of approval for the most outstanding products within the cycling industry. Trust Performance has...

January 21, 2020

Welcome to the leisure class: TerraTrike Maverick pushes 
the envelope of performance and value for aspiring trikers

GRAND RAPIDS, Mich. — TerraTrike, a leader in comfort cycling, is rolling out a new front-line trike for Spring 2020, the Maverick, a customizable and upgradeable point of entry to the fun and carefree world of leisure triking. As recumbent trikes overtake two-wheeled recumbent bicycles in popularity, the new Maverick has big...

January 21, 2020

Front Runner Outfitters Gives New Land Rover Defender an Aftermarket Upgrade

LOS ANGELES (Jan. 21, 2020) – Front Runner Outfitters launches a new rack design, engineered specifically for the highly-regarded 2020 Land Rover Defender 110. This visually sleek rack combines core overlanding quality with a cohesive design that seamlessly matches the exterior styling of the Defender 110. Building on its trusted...

January 21, 2020

The Channel Mastery Podcast Announces Partnership with SNEWS

Durango, Colo. (January 21, 2020) -- The Channel Mastery Podcast announces that SNEWS will be the co-presenting sponsor, along with Verde Brand Communications, for specific monthly episodes created just for specialty business and brand leaders in the active outdoor lifestyle industries. “I’ve been a big fan of Channel Mastery since...

January 21, 2020

Hustle Bike Labs Launches Website; Finalist in OR Innovation Awards

Crowley, Texas — Hustle Bike Labs officially launched its website yesterday evening, highlighting its first product, the Hustle REM Pedal System, a magnetic clipless-platform-hybrid design which should be available to consumers by early Spring 2020. Yet even with the final product still weeks away, the system is already generating major buzz...