October 30, 2019

Orange Mud celebrates 7 years of the HydraQuiver

The HydraQuiverTM Single Barrel was Orange Mud’s first running hydration pack. The initial idea was to create a simple pack that carries quick to fill fluid, in the most stable place on your body, with quick access chest pockets, no chest straps, and rear cargo storage for your phone, cash, and...

October 30, 2019

National Park Trust Launches Free ParkPassport Mobile App in Partnership with Blue Star Families to Help Military Families Explore the Outdoors

Washington, D.C., October 30, 2019 – The National Park Trust (NPT) today announced the launch of its free ParkPassport mobile app in partnership with Blue Star Families (BSF) to provide families across America with easier access to park experiences. This collaboration between NPT and BSF ensures that military families not...

October 30, 2019

WANDRD Partners with BoldBrew

Salt Lake City, UT — October 30, 2019 — WANDRD— creators of high quality camera gear that inspires people to get out and live passionately  — has partnered with BoldBrew to manage and execute their public relations strategy as the company continues to grow their thoughtfully-designed product line of versatile...

October 30, 2019

HOKA ONE ONE Named Presenting Sponsor of Western States 100

AUBURN, Calif. – HOKA ONE ONE® has been named the presenting sponsor of the Western States 100-Mile Endurance Run, WSER President John Medinger announced. “As one of the leading premium running brands in the world, HOKA has a recognized place in our sport as an innovative voice for competitors of...

October 30, 2019

Suunto Now Accepting Applications for 2020 Suunto Multisport Team

OGDEN, Utah (October 30, 2019) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the second year of its athlete program. This year, the team is revamped to span across three categories: the Suunto Multisport Team, Suunto Squad and Suunto Factory Team. Interested triathletes, ultrarunners and...

October 29, 2019

NOCCO Beverage Company Announces Expansion into 500 Accounts Nationwide

LOS ANGELES (October 29, 2019) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company based in Europe – announced today that the brand has expanded into 500 accounts across the United States, including 50 gyms in Las Vegas. The rapid growth includes entry into the Miami...

October 28, 2019

360 Adventure Collective Prepares for Heightened Winter Show Season with Newly Elected Board Members

Asheville, NC — 360 Adventure Collective, the trusted member association that has been a resource bridging sales reps and retailers, in the outdoor, ski and lifestyle product categories for over 35 years, is preparing for their upcoming Winter Show season with newly elected board members. New members include Ken MacDonald...

October 28, 2019

Adventure Fit Events Seeking Sponsors For Its Highly Popular and Sold Out “Active, Outdoor Entertainment” Events

BOULDER, Colorado, October 28 2019 – Adventure Fit Events, an award-winning experiential event marketing and production company, is seeking official sponsorships with companies wanting to connect with outdoor lifestyle consumers through large-scale experiential events. Over 20,000 participants are expected to attend Adventure Fit’s “active outdoor entertainment” events in 2020, generating millions...

October 28, 2019

Life Time Continues Gravel Race Expansion as Cyclists Increasingly Turn from Pavement to Dirt

BENTONVILLE, Ark., Oct. 29, 2019— On the heels of its inaugural year of ownership of the internationally renowned Garmin Dirty Kanza, Life Time is quickly solidifying itself as a lead player in gravel events with the launch of the Big Sugar—NWA Gravel. The all-new, ground-up gravel event is set to...

October 23, 2019

The Seas are Rising and So Are We: Vissla and Surfrider debut a wetsuit they never want to make a reality to turn the tide against climate change

San Clemente, Calif., October 23, 2019 – Vissla and the Surfrider Foundation have debuted a new wetsuit design that they never want to make a reality. Developed to raise awareness of the massive risks of climate change and pollution to our oceans and coastlines, the Rising Seas wetsuit is an urgent...