August 6, 2019

CamelBak® Launches Revamped Podium Bottle Line

PETALUMA, Calif. – CamelBak®, the global leader in personal hydration products, is ushering in a new era for its heritage Podium Bottle. Originally launched in 2008 as the first premium bike bottle, the Podium is CamelBak’s most successful fan-favorite franchise. Long a staple of both weekend warriors and elite Tour De...

August 5, 2019

Adaptive Sports Center Releases Inspirational New Video

CRESTED BUTTE, Colo., August 5, 2019 – Adaptive Sports Center, a non-profit group that helps people with disabilities participate in a wide range of outdoor activities, has released its latest short film. Invisible tells the story of Jose Santiago, an ASC participant and Iraq War veteran living with post-traumatic stress...

August 5, 2019

Purist Announces First Partner For Purist Collective

Morgan Hill, CA - Award-winning and innovative stainless steel bottle company Purist announced today that it has partnered with p:ear, a long-standing organization that mentors homeless youth in Portland, Ore., marking the first step of a project aimed at amplifying the messages of non-profit organizations focused on issues such as...

August 2, 2019

Blackburn Design Launches Luminate 360™ Light Set

(Scotts Valley, CA) Blackburn Design, the cycling industry leader in bike accessories, today announced the launch of the new Luminate 360™ Light Set. This set includes a Dayblazer™ 400 front light, a Dayblazer™ 65 rear light, and two amber-colored 85-lumen Grid Side Beacon™ lights that mount anywhere on the front...

August 2, 2019

The New UltrAspire Alpha 4.0 Race Vest reinvents the idea of comfort

The pioneer of hydration systems, Bryce Thatcher, spent unprecedented amounts of time working through every detail of the UltrAspire Alpha 4.0 race vest in effort to create a new standard of comfort, practicality, and convenience. Bryce is responsible for creating the hydration category back in 1985 and has been pioneering...

August 1, 2019

Balega Introduces Crew Length Ultralight, New Colorways in Hidden Comfort and Hidden Contour Collections

DURHAM, N.C. (August 1, 2019) — Balega International, a leading sock brand in the run specialty market, is expanding several of its favorite sock collections for Fall 2019 with the introduction of a new Ultralight crew length model, and new colorways of the Hidden Comfort and Hidden Contour collections. The...

August 1, 2019

Archer Components Hires SIMBOL Communications as PR Agency of Record

Scotts Valley, California (August 1, 2019) —Archer Components is shifting the paradigm of electronic shifting in the bike industry, and they’re now partnering with the longtime industry experts at SIMBOL Communications as their PR agency of record to help spread the word. The patent-pending Archer D1x Trail and other products bring...

August 1, 2019

Tailwind Nutrition Celebrates Home State with Release of Colorado Cola

Durango, CO – August 1, 2019 –  Tailwind Nutrition releases its newest flavor, Colorado Cola, today on Colorado Day, the anniversary of Colorado’s admittance to the United States. Inspired in equal parts by the cola that many runners drink at aid stations and the state that Tailwind calls home, Colorado...

August 1, 2019

Deschutes Selected as Presenting Partner and Official Beer of 2020 American Ultimate Disc League

(Bend, Oregon) August 1, 2019– Deschutes, the tenth largest craft brewery in the U.S. and family and employee owned since 1998, is proud to announce its marquee partnership deal with the American Ultimate Disc League (AUDL) as the 2020 presenting partner and official beer of the AUDL. Deschutes will kick...

August 1, 2019

Record Breaks at 2019 Leadville Stage Race

LEADVILLE, Colo. — More than 300 mountain bike enthusiasts took to the Colorado Rockies for the three-day Stages Cycling Leadville Stage Race, owned and produced by Life Time, on July 26-28. John Gaston of Aspen, Colo. earned first place with an aggregate race time of 6:11:57, setting a new record...