July 31, 2019

Jaybird’s New VISTA™ Totally Wireless Headphones Redefine Audio for Athletes

PARK CITY, Utah — July 31, 2019— Jaybird, the leader in sport headphones for runners and adventurers, announced today Jaybird VISTA™TotallyWireless SportHeadphones, its lightest, most streamlined and powerful earbud to date, designed for the demanding needs of runners and athletes. Featuring IPX7 waterproof and sweatproof construction, a secure and comfortable...

July 30, 2019

CHROMUCH and PROMOSTYL Partner for Trend-Right Sustainable Colors in 2021

Taipei, Taiwan – CHROMUCH, an innovator in sustainable, color-rich and developer-friendly synthetic fibers, has curated 50 colors for 2021 with world-renowned trend agency and color specialist PROMOSTYL. The 2021 Color Guide includes five trend-right color collections for applications in apparel and equipment, including sportwear, athleisure, tents and sleeping bags. For...

July 30, 2019

Jessie Diggins Joins Salomon Footwear, Apparel and Gear Team

Ogden, UTAH (July 30, 2019) – Jessie Diggins, the American Nordic skiing star and 2018 Olympic champion, has officially joined Salomon’s footwear, apparel and gear team. Diggins was previously a Salomon Nordic ski and boot athlete and will now represent the brand across all categories, with a strong focus on...

July 30, 2019

Long Distance Swimmer Passes 200 Nautical Miles After 40 Days at Sea

Long-distance swimmer Ben Lecomte is experiencing the beauty of the natural world and the true cost of plastic pollution in our oceans. After 40 days of swimming up to 8 hours per day, and pushing himself through his physical limits, Ben has finally clipped 200 nautical miles since commencing his...

July 30, 2019

Jessie Diggins Joins Salomon Footwear, Apparel and Gear Team

Ogden, UTAH (July 30, 2019) – Jessie Diggins, the American Nordicskiing star and 2018 Olympic champion, has officially joined Salomon’s footwear, apparel and gear team. Diggins was previously a Salomon Nordic ski and boot athlete and will now represent the brand across all categories, with a strong focus on running...

July 30, 2019

Darn Tough Vermont®, World’s Toughest Sock, Continues to Support World’s Toughest Athletes as Official Sponsor of Spartan in 2019, 2020

Northfield, VT. (July 30, 2019) - Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is furthering its ongoing support of Spartan racers as the official sock of the Spartan Race US race series, which now includes Spartan Trail US. As athletes dig deep...

July 30, 2019

Hobie Announces 2019 Hobie 16 World Championships

OCEANSIDE, Calif. (July 30, 2019) – Hobie, the leading manufacturer of premium kayaks, sailboats and watersport products, is pleased to officially announce the Hobie 16 Worlds for 2019. The top sailors from around the world will call Captiva Island, Fla. home when they compete in the event November 1-16, 2019. The...

July 30, 2019

5.11 Tactical Opens 50th Company Owned Retail Store

Irvine, Calif. (July 30, 2019) –5.11 Tactical®, the global innovator of tactical apparel and gear, is celebrating the grand opening of its 50th company owned retail store in Fort Bliss, Texas this week. The store marks the completion of an initiative established in 2014 to launch and expand company-owned retail stores...

July 30, 2019

US Trail Running Conference announces sponsorship agreement with Run Strong by Fox River and Billy Mills as keynote speaker for 2019 event

Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced a sponsorship agreement with Run Strong by Fox River for the 2019 event. The Conference will feature a new running program from Fox River that connects the running community with the Native American running...

July 29, 2019

Deschutes Brewery Taps Groundswell PR for Public Relations

(Bend, Oregon) July 29, 2019- Deschutes, the tenth largest craft brewery in the U.S. and family and employee owned since 1998, is pleased to announce its partnership with Groundswell PR. Groundswell will lead media outreach initiatives and execute Deschutes’ North American communications strategy, promoting the brand’s legacy story and new...