June 16, 2020

Liv Cycling Debuts “Liv Committed” Global Brand Campaign

NEWBURY PARK, Calif. (June 16, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced Liv Committed, a global brand campaign reaffirming its commitment to women in cycling. The Liv Committed campaign highlights the ways Liv is dedicated to women in all cycling disciplines and...

June 16, 2020

Arkansas Outdoor Apparel Startup LIVSN Gains Momentum with Media, Sales, and Retail

FAYETTEVILLE, Ark. - June 16, 2020 - LIVSN Designs, maker of versatile outdoor apparel designed to last longer, is proud to announce strong customer and media feedback, growing retail traction, and new plans for sustainability and products. LIVSN was founded in 2018 in Fayetteville, Arkansas and graduated with the 2019...

June 15, 2020

Royal Robbins Announces Partnership with Adventure Leader, MT Sobek

SAN FRANCISCO, Calif. (June 15, 2020) – Royal Robbins and MT Sobek, two companies with a shared heritage of inspiring adventure for 50+ years, announce a partnership that will help inform Royal Robbins’ product innovation and help strengthen the brand’s position as a leader in outdoor adventure apparel. Innovators in...

June 15, 2020

Rumpl Launches The NASA Collection

PORTLAND, Ore. (June 15, 2020)– Today, Rumpl, the category leader in technical blankets, announces the launch of an exclusive capsule collection of NASA products. The limited-edition line of insulated blankets and ponchos are available in honor of the 50th anniversary of the safe landing of the Apollo 13 Lunar Module, one...

June 10, 2020

How Bikeable is Your City? PeopleForBikes Releases Third Annual City Ratings

BOULDER, COLO. (June 10, 2020) — PeopleForBikes has released its third annual ratings of the best cities for bicycling in the U.S. The PeopleForBikes City Ratings program is a data-driven analysis that evaluates more than 550 cities and communities and shows city leaders how they can invest to make bicycling...

June 9, 2020

Tender Corporation Announces Adventure Ready Brands As New Name

LITTLETON, N.H. (June 9, 2020) — Tender Corporation, which markets a range of best-in-class first aid, insect repellent and outdoor recreation products, announces today that the company will be doing business as Adventure Ready Brands in order to align more closely with the company’s mission to inspire outdoor adventure. “Adventure...

June 9, 2020

Hydrolight Outdoor Gear Inks New Retail Deal With DICK’s Sporting Goods + Field and Stream

Denver, CO (June 9, 2020) - Hydrolight Outdoor Gear, a newcomer to the outdoor hydration market, and creator of the world’s first Lantern Reservoir, has landed a deal with Dick’s Sporting Goods and Field & Stream. Hydrolight’s patented, illuminating hydration reservoir will now be sold by DICK’S Sporting Goods online...

June 8, 2020

HeiQ Viroblock tested successfully against virus that causes COVID-19

Zurich/Switzerland, June 08, 2020. HeiQ Viroblock NPJ03 is among the first textile technologies in the world to be proven effective against SARS-CoV-2 in the laboratory. Tests conducted by Swiss textile innovator HeiQ with the Peter Doherty Institute for Infection and Immunity in Melbourne, Australia (Doherty Institute) showed that treated fabric achieved 99.99%...

June 7, 2020

House Transportation Bill Proposes Major Increases for Federal Bike Programs

WASHINGTON, D.C. (June 5, 2020) — This week, PeopleForBikes finds hope in a new bill released by the U.S. House Transportation and Infrastructure Committee that would significantly increase federal funding for bikes. PeopleForBikes and our partner organizations worked steadily to ensure that this legislation addresses the growing need for carefully...

June 4, 2020

Toray’s Nylon Primeflex Now Available Worldwide

Tokyo, Japan, June 4, 2020 – Toray Industries, Inc., has announced a supply chain breakthrough that will make its Nylon Primeflex fabric available to the worldwide market. Since its introduction five years ago, Nylon Primeflex has been an under-the-radar favorite for certain Toray customers in the Japanese market. Small yarn capacity...