June 12, 2019

Merrell Launches “One Day. One World. One Trail.” to Showcase the Unifying Power of the Outdoors

ROCKFORD, Mich. (June 12, 2019) — To celebrate the global diversity that exists on the trail, outdoor brand Merrell has launched their “One Day. One World. One Trail.” project. On Saturday, April 27, across 17 countries, Merrell sent 23 photographers and filmmakers out to the trail to showcase those experiencing natural spaces...

June 12, 2019

Cynosura Consulting Partners with Industry Leaders to Establish a Sustainable Hemp Fiber Supply Chain in the US

June 10, 2019, Mt Airy, NC – June 12, 2019, Mt Airy, NC – At the upcoming 2019 Outdoor Retailer Summer Market, Dave Petri, founder of Cynosura Consulting, will moderate a panel discussion on establishing a sustainable hemp fiber supply chain in the US. The panel is part of the...

June 11, 2019

Ocean Cleanup Company 4Ocean Opens Austin Office

AUSTIN, TX (JUNE 11, 2019) – 4ocean, the mission-driven company that is working to solve the world’s ocean plastic crisis, announced today it is opening a new office in Austin, Texas. With a focus on product development and digital marketing, the Austin office plans to add at least 25 new...

June 11, 2019

Eastman launches recycled Avra to debut in spring 2020 performance apparel

KINGSPORT, Tenn., June 11, 2019 — Eastman Chemical Company announces Avra™ recycled performance fibers, transforming its existing performance fibers technology by producing with 100 percent post-consumer recycled PET material across the portfolio. This move underscores the company’s commitment to sustainability and moving towards a circular economy. The new recycled Avra™...

June 11, 2019

MT Sobek Announces More Than 30 New Trips for 2020

Emeryville, CA, June 11, 2019— Currently celebrating 50 years as the pioneer of adventure travel, MT Sobek is introducing more than 30 new trips across every interest for 2020. Hikers, rafters, culture enthusiasts, family travelers, wildlife lovers and all-round adventure-seekers will enjoy a selection of newly-crafted itineraries from all across...

June 11, 2019

Ecōths Introduces Graphic Tee Collection and Additional Bottoms Options

Reno, NV – June 11, 2019 – In the five years since its launch, sustainable men’s clothing brand Ecōths has donated over 400,000 meals across the United States through its 3 Campaign. On a continued mission to find the balance between business and goodness, Ecōths uses organic cotton or other...

June 11, 2019

Thule to offer a complete brand experience at their own event, Thule City to Summit Denver from June 17-21, 2019, in Denver, Colorado.

In an effort to best serve our customers, distributors, and buyers, as well as media outlets and journalists, Thule City to Summit Denver will be an immersive event into the brand, its award-winning products and expanding categories for the active life. From new product launches for 2019/2020, to collection updates...

June 11, 2019

OluKai Celebrates 11 Years of International Paddling and Give Back to Hawaii

Kahului, Maui (June 11, 2019):  For the 11thyear in a row OluKai, brought together the world’s best paddlers together for a weekend of racing and give back to Hawaii at the annual Ho’olaule’a (celebration). OluKai created the now legendary event in 2008 to pay tribute to the ocean lifestyle through...

June 11, 2019

SportRx and Oakley collaborate to make limited-edition Flak 2.0 XL

SAN DIEGO (June 11, 2019)— SportRx, makers of custom prescription sport sunglasses and snow goggles for athletes, is proud to introduce the new limited-edition Oakley/SportRx Flak 2.0 XL. SportRx is Oakley’s No. 1 optical account. The exclusive product offering comes after a 12-year history of SportRx working closely with Oakley...

June 11, 2019

evo announces it will build new Campus SLC in Salt Lake City

SEATTLE (JUNE 11, 2019)– Seattle-based outdoor and action sports retailer evo, in partnership with Lake Union Partners, has announced its most ambitious project to date, Campus SLC, a collection of complementary businesses designed to drive community around a shared passion for outdoor culture. Campus SLC will be located in the Granary...