Backbone Media
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PEARL iZUMi Saddles Up with Backbone Media
LOUISVILLE, Colo. (Jan. 15, 2020) — PEARL iZUMi, the world leader in cycling apparel and footwear, has selected Backbone Media as its PR agency of record. “As we continue to expand our offerings across all…
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PrimaLoft Selects Backbone Media as PR Agency of Record
LATHAM, N.Y. (Sept. 12, 2019) – PrimaLoft, Inc., the world leader in advanced material technology, has named Backbone Media as its public relations agency of record for North America. Backbone will lead PrimaLoft’s earned media…
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Backbone Media is No. 20 on Outside Magazine’s “Best Places to Work in 2018”
CARBONDALE, Colo. (Nov. 2, 2018) – Backbone Media, the country’s premier active lifestyle media agency, has been named No. 20 on OUTSIDE‘s annual “Best Places to Work in 2018” list, released today. “This is the sixth…
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Earth Treks and Planet Granite Tie In with Backbone Media
COLUMBIA, Md., Jan. 23, 2018 — Earth Treks Climbing and Fitness and Planet Granite Climbing, Yoga and Fitness today announced Backbone Media as the company’s public relations agency of record. “Backbone is the leading agency…
5.11 Tactical Joins Forces with Backbone Media
Irvine, Calif. (Sept. 25, 2017) – 5.11 Tactical, the global innovator of tactical apparel and gear, recently partnered with leading active lifestyle agency Backbone Media to support its strategic public relations. Renowned for its award-winning…
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KEEN Inc. Names rygr PR Agency of Record
PORTLAND, Ore. (Jan. 6, 2017) — KEEN Inc., a values-led, independently owned outdoor and lifestyle footwear brand known for its original and versatile products, has named rygr, an integrated marketing agency as its agency of record. rygr will work…
POWDR Adventure Lifestyle Co. Enlists Backbone Media to Amplify Corporate Communications
CARBONDALE, Colo., Dec. 22, 2016 – POWDR, with its portfolio of adventure-lifestyle properties such as Outside Television, Woodward, Human Movement, and nine mountain resorts including Copper, Mt. Bachelor, and Killington, has partnered with Backbone Media for corporate-communications efforts. As POWDR continues to…
Mt. Bachelor Partners with Backbone Media to Drive Winter Stoke
Mt. Bachelor, Ore. (Nov. 3, 2016) – Mt. Bachelor announced today that it has partnered with leading active-lifestyle agency Backbone Media for public relations support. “We’ve worked with Backbone Media for several years for our media planning and…
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Midland Radio Partners with Backbone Media as Public Relations Agency
KANSAS CITY, Mo. (Sept. 8, 2016) – Leading two-way communications and weather radio manufacturer, Midland Radio Corporation, has selected Backbone Media to drive public relations efforts across North America. Midland Radio chose Backbone Media to help…
Thule Partners with Backbone Media
SEYMOUR, Conn. (February 25, 2016) — Thule, the leading manufacturer of sport and cargo car carriers, sport and travel bags, luggage and technical backpacks, announces that it has partnered with Backbone Media to manage a portion of its public…
