Balega
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Balega Unveils New Website to Better Engage Passionate Audience
Durham, N.C. (May 8, 2018) – Balega International, a leading sock brand in the run specialty market, debuts a new website this week at balega-socks.implus.com. With new digital tools and resources, the new site helps…
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Implus Expands Independent Retail Sales Team with New Territory Managers
Durham, N.C. (April 30, 2018) – Implus expands its Independent Retail sales team with the addition of seven new territory managers to better support specialty retailers for Balega, FuelBelt, Yaktrax, DryGuy, TriggerPoint, Perfect, FootZen, Sof…
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Balega Launches Redesigned Blister Resist Line for Spring 2018
Durham, N.C. – Balega International, a leading sock brand in the run specialty market, launches its completely redesigned Blister Resist sock collection for Spring 2018. Made from natural mohair, Blister Resist socks protect against sheer…
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Balega Enhances Its Favorite Collections with Fresh New Colorways for Spring 2018
Durham, N.C. (Feb. 8, 2018) – Balega International, a leading sock brand in the run specialty market known for its underlying technical performance, expands its Silver, Women’s Enduro, Hidden Dry and Ultralight sock collections with new…
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Balega Hires Mary Hannah Andrews as Brand Manager
Durham, N.C. – Balega, a leading performance sock brand in the run specialty market, welcomes Mary Hannah Andrews as Balega brand manager. Mary Hannah will oversee Balega’s brand’s promotional programs as well as support the…
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Balega Silver Sock Honored with Awards from SELF and Runner’s World Magazine
Durham, N.C. (November 28, 2017) – Balega International, a leading sock brand in the run specialty market, earned Gear of the Year from Runner’s World Magazine for 2017 for its innovative Silver performance running sock.…
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Balega Opens Application for 2018 Impi Ambassador Team
Durham, N.C. (Nov. 15, 2017) – Balega, a leading performance sock brand in the run specialty market, has opened the application portal today for its fourth annual “Impi” influencer team. Impi team members will represent…
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Balega Debuts Limited Edition ‘Grit and Grace’ Collection to Benefit Breast Cancer Prevention Partners
Durham, N.C. (September 18, 2017) – Balega, a leading performance sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its limited-edition Grit…
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Balega Presents Induna Award to Two Stores at Fleet Feet Sports National Conference
Durham, N.C. (June 28, 2017) – Balega International, a leading performance sock brand in the run specialty market, honored two Fleet Feet Sports stores for outstanding community service and presented its prestigious Induna award to…