helmets
Sweet Protection Celebrates 20 Years of Locking Horns with Impossibilities
From the brand history text: “The year is 1988. Skateboarding is still prohibited in Norway, and the Sweet mantra was just manifested in a school paper. The Sweet Protection story started in Trysil, a mountain…
Sweet Protection Glides into Winter with High Honors
Broomfield Colo, – Sweet Protection, designers of cutting-edge snow, bike, and paddle sports helmets is honored to win the 2019 Backcountry Magazine Editors’ Choice Award. This product award is one of the most prestigious in…
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Highlights from the Sweet Protection road bike collection 2019
Oslo, Norway – The Norwegian-based Sweet Protection, designers of cutting-edge mountain bike, paddle sports, and snow sports helmets and apparel. Sweet Protection is renowned for making innovative protection for passionate athletes. The all-new 2019 collection…
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Sweet Protection Teams Up with Verde Brand Communications
Trysil, Norway (December 7, 2016) – Sweet Protection, developers of premium helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets, is appointing Verde Brand Communications as its public relations and communications agency of record. As…
