Hike
SCARPA unveils cross-category footwear innovation for Fall 20 in ski touring, climbing, trail, mountaineering
BOULDER, Colo. (Jan. 23, 2020) – From ski touring to rock climbing, and trail sports to mountaineering, SCARPA, the leader in high-performance footwear for more than 80 years, will introduce cutting-edge new products across the…
inov-8 Athlete to Attempt New Appalachian Trail Record
Southborough, MA (June 27, 2017) – inov-8 athlete Kristian Morgan is aiming for a new Fastest Known Time (FKT) on the Appalachian Trail (AT) this July: He’ll begin his journey around July 1st on the…
Merrell Launches “One Day. One World. One Trail.” to Showcase the Unifying Power of the Outdoors
ROCKFORD, Mich. (June 12, 2019) — To celebrate the global diversity that exists on the trail, outdoor brand Merrell has launched their “One Day. One World. One Trail.” project. On Saturday, April 27, across 17 countries, Merrell…
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inov-8 Official Footwear Brand at OCR World Championships
The Obstacle Course Racing World Championships are returning to the UK, and inov-8 will once again be the official footwear brand. The renowned, Britain-based footwear brand will keep the title for second year running, after…
Runderwear Signs SIMBOL Communications as PR Agency of Record
Millboro, VA — The UK brand that started the recent seamless running underwear boom, Runderwear, has hired Park City-based SIMBOL Communications as their public relations agency of record. Runderwear has taken Europe and other areas…
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inov-8 Unveil World’s First-Ever Hiking Boots with Graphene Outsoles
Southborough, MA – The world’s first-ever hiking boots to utilize graphene – the strongest material on the planet – in the outsole have been unveiled by British running shoe and gear brand inov-8. Building on…
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Merrell Names Adam Craig as Vice President Sales, U.S.
(ROCKFORD, Mich., Aug. 28, 2018) — Merrell, the outdoor performance brand, today announced the appointment of Adam Craig to the position of Vice President of Sales, U.S. reporting directly to Merrell President, Sue Rechner. For the last…
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Merrell’s MQM Rush Flex Debuts as Second Iteration of the Hybrid Hiker Line
ROCKFORD, Mich. (Aug. 21, 2018) — Merrell has launched the second iteration of their MQM line with the introduction of the MQM Rush Flex. This technical hiker is engineered with ballistic fabrics carefully mapped in high…
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Big Agnes Received Outdoor Industry Award for Ultralight Tiger Wall UL2 Tent
STEAMBOAT SPRINGS, Colo. – Big Agnes, the award-winning producer of tents, sleeping bags, and sleeping pads, announced today that it has received the 2018 Outdoor Industry Award for its Tiger Wall UL2 tent. The Tiger Wall…
Polar Adventurer Eric Larsen to Lead 600-mile Human Powered ‘ColoradATHON’ to Celebrate Adventure and Colorado
(Boulder, Colo. – Oct, 12 2017) – On Sunday, October 15, 2017, polar adventurer Eric Larsen, along with filmmaker and former pro cyclist Ben Duke and endurance athlete and humanitarian Rebecca Boozan, will set out to…
