Innovation
CampSight, an Innovation and Marketing Camp, Convenes Hundreds of Outdoor-Inspired Brands, Marketing Leaders and Visionaries in Breckenridge, Colorado Sept. 23-25, 2018
Breckenridge, Colo. – September 2018 – CampSight, a gathering and confab for innovative marketers and brands, launches Sunday, Sept. 23 in Breckenridge in partnership with the Breck Film Fest, Breck Create, Denver Startup Week and…
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Concept III Announces North American Partnership with HeiQ
RED BANK, NJ (July 2018) — Concept III announces a new partnership with HeiQ, wherein Concept III will help optimize sales channels and bolster HeiQ’s brand presence across North America. For 35 years, Concept III…
Mustang Survival Celebrates 50 Years of Commitment to the Ultimate Experience on the Water
Burnaby, BC – Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, celebrates fifty years of keeping people dry and safe in and around the water. From humble…
Yellow Willow Yoga Now Available in the USA
(Los Angeles, CA) Yellow Willow, an Australian based, eco-friendly yoga mat brand, are proud to announce their launch into the US-market this coming Spring 2017. Founded in 2015 by Jess Incledon, Yellow Willow’s brand ethos…
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Mustang Survival EP Ocean Racing Collection Receives Gold A’ Design Award
Burnaby, BC – Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, is pleased to announce that the brand’s EP Ocean Racing Collection has earned a Gold A’…
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Outdoor Industry Association Announces Member Benefits to Support Sustainable Business Innovation
BOULDER, Colo. — Outdoor Industry Association (OIA), the trade association and catalyst for meaningful change for the outdoor industry, is proud to announce an enhanced suite of member benefits related to sustainable business. These benefits underline OIA’s commitment to responsible…
Fall 2017 PMI’s Stanley Collection: Century of Know-How Meets Modern and Future Innovative Design
SEATTLE, WA (January 17, 2017) – Following the successful debut and overwhelmingly positive retailer response to the all-new Master Series collection, Pacific Market International’s (PMI) STANLEY brand recently unveiled new additions to the series during Winter Market Outdoor Retailer trade…
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Mustang Survival Debuts New Sentinel Series Dry Suits at SHOT Show
Bellingham, WA – Mustang Survival®, the North American manufacturer of innovative solutions for the most demanding marine environments, will be debuting several new pieces of gear and apparel at this year’s SHOT (shooting, hunting and outdoor trade)…
RYU Apparel Supports Fitness Resolutions with New Up-Down Program
(VANCOUVER, BRITISH COLUMBIA) Jan. 16, 2017 – RYU Apparel Inc. (TSX VENTURE: RYU; Frankfurt Stock Exchange: RYA), creator of tailored innovation for the urban athlete, is excited to introduce its Up-Down program, which officially launched on Jan. 1, 2017.…
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Beth Jensen Promoted to Senior Director of Sustainable Innovation for Outdoor Industry Association
BOULDER, Colo. (January 4, 2017) — Outdoor Industry Association (OIA), the trade association and catalyst for meaningful change for the outdoor recreation industry, is pleased to announce that Beth Jensen has been promoted to senior director of…
