inov-8
inov-8 Athlete to Attempt New Appalachian Trail Record
Southborough, MA (June 27, 2017) – inov-8 athlete Kristian Morgan is aiming for a new Fastest Known Time (FKT) on the Appalachian Trail (AT) this July: He’ll begin his journey around July 1st on the…
inov-8 Named Official Footwear of Obstacle Course Racing World Championships
inov-8 will once again be the official footwear of the Obstacle Course Racing World Championships! The 2019 event will once again be held just outside London from 10-13 of October, where more than 5,000 of the best…
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inov-8 Official Footwear Brand at OCR World Championships
The Obstacle Course Racing World Championships are returning to the UK, and inov-8 will once again be the official footwear brand. The renowned, Britain-based footwear brand will keep the title for second year running, after…
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Inov-8 Runner Jasmin Paris Makes Ultra-Running History
Ultra-running history was made when inov-8 ambassador Jasmin Paris became the first-ever woman to win the UK’s 268-mile Spine Race outright. The 35-year-old beat a field of 125 men and 11 other women – all…
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inov-8 Unveil World’s First-Ever Hiking Boots with Graphene Outsoles
Southborough, MA – The world’s first-ever hiking boots to utilize graphene – the strongest material on the planet – in the outsole have been unveiled by British running shoe and gear brand inov-8. Building on…
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inov-8 Unveils World’s First-ever Graphene Sports Shoes
Collaborating with experts at The University of Manchester, inov-8 has been able to infuse the wonder-material into rubber. The result is a ground-breaking development of rubber outsoles for running and fitness shoes that have outlasted…
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INOV-8 Appoint Top Crossfitter to Marketing Team
Southborough, MA — inov-8 is set to get a grip of the training footwear market following the appointment of top crossfitter Fran Calvert. Fran, a regular competitor at the CrossFit Games Regionals, will head up…
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Inov-8 Launches Downhill Running Race On World’s Most Notorious Ski Slope
For the first time ever, runners are being given the opportunity to race down the world’s most notorious ski slope. Featuring blind drops, daredevil jumps and an insanely steep gradient of 80%, the legendary Streif,…
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inov-8 at the Forefront of Graphene Sports Footwear Revolution
Southborough, MA (December 6, 2017) – inov-8 is launching a revolutionary world-first in the sports footwear market following a unique collaboration with scientific experts to bring Graphene to running and fitness shoes. The British brand,…
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inov-8 Adds Shoe-Industry Vet Brendan Murray as US Sales and Marketing Manager
Southborough, MA (August 9, 2017) — Continuing to strengthen its US sales and marketing teams, inov-8 – the iconic running/fitness footwear, apparel and gear brand with roots in what’s often considered trail running’s birthplace, the…
