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ORTOVOX Celebrates 40 Years Equipping Alpine Adventure with Expanded Spring Collection for 2021
LONGMONT, Colo. (June 30, 2020) – ORTOVOX, the global expert in avalanche safety equipment and technical wool for mountain sports, celebrates its 40th anniversary with the launch of its Spring 2021 collection. Founded in 1980, ORTOVOX has long been a leader…
SCARPA unveils cross-category footwear innovation for Fall 20 in ski touring, climbing, trail, mountaineering
BOULDER, Colo. (Jan. 23, 2020) – From ski touring to rock climbing, and trail sports to mountaineering, SCARPA, the leader in high-performance footwear for more than 80 years, will introduce cutting-edge new products across the…
Gregory Takes Steps Toward a Greener World Fall 2020 with 100% Recycled Resin Pack
SALT LAKE CITY, UTAH (January 23, 2020) – Gregory’s fall 2020 collection is focused on increased sustainability, faster transition times and more effective organization and versatility. From everyday adventures, to skiing big lines and traveling…
ECCO Awarded Popular Science ‘Best of What’s New’ Award for DriTan™
Londonderry, NH (December 6, 2019) – ECCO, the leading family-owned global footwear brand, proudly announces their DriTan™ technology has been awarded Popular Science’s Best of What’s New award for 2019. DriTan, the revolutionary new technology…
Astral Welcomes New Member to Sales Team
Asheville, NC – November 26, 2019 –Astral, manufacturer of award-winning PFDs and footwear, is thrilled to announce the addition of Mark Cohen to their sales team. Covering the Southern Rockies, Cohen will represent the brand…
Front Runner Outfitters Turns The New Toyota RAV4 Into Dream Adventuremobile
LOS ANGELES (Nov. 7, 2019) – Front Runner Outfitters transforms Toyota’s 5th generation RAV4 from an everyday commuter to a weekend warrior rig with the release of the Toyota RAV4 Slimline II Roof Rack Kit. The…
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New for Fall 2019, PEARL iZUMi Expands PI / Black Collection to Excel in Winter Conditions
LOUISVILLE, Colo., (October 21, 2019) – PEARL iZUMi, the world leader in cycling apparel and footwear, has upgraded its high-end, performance-oriented PI / Black product line to include an assortment of new pieces for cyclists…
Front Runner Outfitters Releases New Jeep Wrangler JL 4 Door Extreme Roof Rack Kit
LOS ANGELES (Sept. 17, 2019) – Front Runner Outfitters adds the finishing touch to Jeep’s latest launch with the release of the new Jeep Wrangler JL 4 Door Extreme Roof Rack Kit, designed to accommodate…
Rad Power Bikes Builds Their Most Affordable and Adaptable Ebike Yet
SEATTLE – August 22, 2019 – To help free people from their cars, Rad Power® Bikes introduces its lowest priced model yet – the RadRunner™ electric utility bike. It’s packed with useful features that make…
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Elevenate Names Groundswell PR Agency of Record in North America
(Åre, Sweden) July 1, 2019 – Elevenate, makers of modern mountain life performance apparel, is pleased to announce its partnership with Groundswell PR. Effective immediately, Groundswell PR will lead media outreach initiatives and execute Elevenate’s…
