Norway
Sweet Protection Celebrates 20 Years of Locking Horns with Impossibilities
From the brand history text: “The year is 1988. Skateboarding is still prohibited in Norway, and the Sweet mantra was just manifested in a school paper. The Sweet Protection story started in Trysil, a mountain…
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DÆHLIE launches “Run 365” collection along with Nordic Ski styles for Fall 2019
BROOMFIELD, Colo. (February 1, 2019) DÆHLIE is launching a run apparel collection at Outdoor Retailer Snow Show that is designed to outfit the runner for any winter training conditions. Along with the Run 365 line,…
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All New Convertible Full-Face Helmet From Sweet Protection – Arbitrator MIPS
Oslo, Norway – The Norwegian-based Sweet Protection, designers of cutting-edge mountain bike, paddle sports, and snow sports helmets and apparel Sweet Protection is renowned for making innovative products for passionate athletes. The all-new 2019 collection…
Norrøna Invests in U.S. Growth With Key Personnel and Agency Hires
DENVER (July 20, 2018)—Norrøna, a Norwegian brand known for crafting high-end, sustainably built apparel and gear for a wide spectrum of outdoor activities, announces the appointment of outdoor industry veteran Adam Chamberlain as U.S. sales…
