PEARL iZUMi
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PEARL iZUMi Saddles Up with Backbone Media
LOUISVILLE, Colo. (Jan. 15, 2020) — PEARL iZUMi, the world leader in cycling apparel and footwear, has selected Backbone Media as its PR agency of record. “As we continue to expand our offerings across all…
PEARL iZUMi Introduces First-Ever Women’s Indoor Cycling-Specific Collection
LOUISVILLE, CO (October 25, 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces the Wander studio collection. While created predominantly for indoor cycling and spin classes, the Wander Collection is perfect…
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New for Fall 2019, PEARL iZUMi Expands PI / Black Collection to Excel in Winter Conditions
LOUISVILLE, Colo., (October 21, 2019) – PEARL iZUMi, the world leader in cycling apparel and footwear, has upgraded its high-end, performance-oriented PI / Black product line to include an assortment of new pieces for cyclists…
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PEARL iZUMi New BikeStyle Collection Blends Performance with Style for Fall 2019
LOUISVILLE, Colo., (September, 19 2019) — For Fall 2019, PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces a new line of fresh designs via its BikeStyle Collection, gear designed to let riders…
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PEARL iZUMi Exceeds Expectations for Its Social Purpose Pledge
LOUISVILLE, CO (August 15, 2019) — Today marks one year since PEARL iZUMi announced a new Social Purpose, Ride More, Do More: “Because we believe how we live shapes how future generations ride, we pledge…
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PEARL iZUMi and The Renewal Workshop to Offer CircleBack Program at Sea Otter Classic
LOUISVILLE, Colo. (April 5, 2019)—PEARL iZUMi & The Renewal Workshop are setting up shop at the Sea Otter Classic, April 11-14, 2019, to collect used PEARL iZUMi gear to repair and refurbish through CircleBack, giving…
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PEARL iZUMi Undergoes a Transformation
LOUISVILLE, CO (February 6, 2019) — PEARL iZUMi is introducing a powerful new brand position with an inclusive foundation, designed to bring-to-life and directly tie to the depth of its Mission and Values. This positioning…
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PEARL iZUMi’s 2019 Sugar and Tour Road Shoes Now Available
LOUISVILLE, Colo. (Dec. 7, 2018) — PEARL iZUMi has transformed its road collection for 2019 with new styles, colors and patterns. With a refocus on sleek and effortless design, the new road collection—from head to…
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PEARL iZUMi Introduces New Winter MTB Pants and Additions to the BikeStyle® Collection
LOUISVILLE, Colo. (August 23, 2018)— For Fall/Winter 2018, PEARL iZUMi is introducing a new collection of winter mountain bike pants— the Summit collection includes the new Summit AmFIB® Pant, Summit AmFIB® Lite Pant and Summit…
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PEARL iZUMi Updates PI / BLACK Collection
LOUISVILLE, Colo. (July 9, 2018) – PEARL iZUMi is expanding the exclusive PI / BLACK collection, which sets new standards in both aesthetics and function for the most discerning riders. The new pieces combine cutting edge…
