snowboard
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Shaun White Debuts New Snowboard to Launch Active Lifestyle Brand ‘Whitespace’
PARK CITY, Utah (Jan. 13, 2022) /OUTDOOR SPORTSWIRE/ – Shaun White, three-time Olympic gold medalist and winner of the most X Games gold medals in history, has partnered with premier outdoor specialty retailer Backcountry to…
POC Wins Series of ISPO Awards for New Technology and Safety
POC, which has built a reputation on safety, innovation and design, has won three ISPO awards for products and technology from its new 2020/21 snow collection. Starting with an ISPO ‘Gold winner’ award for a brand…
Native Eyewear Refines 2018-2019 Goggle Collection
BOULDER, Colo. (December 13, 2018) — Native Eyewear has expanded its 2018-2019 goggle collection to include new colorways and lens options to complement its existing goggle portfolio. The brand reentered the goggle space in 2016-2017…
Norrøna Debuts Reimagined Backcountry Freeride, Alpinism Outerwear Collections at Outdoor Retailer
DENVER (November 6, 2018)—Norrøna, the Norwegian brand renowned for its premium, sustainably built outerwear, will exhibit its Winter 2019/20 assortment this week at Outdoor Retailer Winter Market in Denver. The tamok collection, built for hard-charging…
gogglesoc Partners with White Cloud Communication to Lead Public Relations
Whistler, BC (September 25, 2018) — gogglesoc, manufacturer of stylish and protective snow goggle covers, announced today its partnership with White Cloud Communication, a boutique communication and marketing consulting firm specializing in active lifestyle, outdoor,…
Snowsports Industries America (SIA) Announces Inaugural Trade Mission to China September 16-19, 2018
Park City, UT (June 28, 2018): Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, announces the inaugural SIA trade mission to China, September 16-19, 2018. It is estimated that the…
How Grom Are You? Teton Gravity Research Drops a Fifteen Week Program to Identify the Best Groms on the Planet
JACKSON, Wyo. (March 21, 2018) The annual contest held by Teton Gravity Research (TGR), the cutting edge adventure and action sports media brand, is open for entry for all skiers and snowboarders under the age…
The Snowboarder’s Journal Drops into the Whit Room with Melvin Brewing
Bellingham, WA (February 1, 2018) – Melvin Brewing, independently owned by the best snowboarders in craft beer, has partnered with the nation’s leading snowboard media company in a new way. In collaboration, The Snowboarder’s Journal…
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POC Presents New Helmets, Safety Innovations for Winter 2018/2019
PARK CITY, Utah (January 22, 2018) — POC, a leading manufacturer of ski and cycling helmets, eyewear, apparel and protection, announces its 2018 snow collection featuring two new helmets incorporating its patent-pending SPIN technology for…
Quiksilver and Pacsafe Partner to Create Capsule Collection
Huntington Beach, CA and Seattle, WA – December 20, 2017 – Quiksilver, adventure sports performance apparel brand, and Pacsafe, travel-security innovator, have teamed up to create two unique bags for Spring/Summer 2018 featuring boardrider specific…
