Tender Corporation Strengthens Team with Key Executive Hire

August 26, 2019

Former Procter & Gamble brand manager Garrett Cox brings nearly 15 years of CPG-brand experience to Tender Corporation

LITTLETON, N.H. (August 26, 2019)—Tender Corporation (Tender), which sells a range of best-in-class branded consumer products including After Bite®, Adventure® Medical Kits and Ben’s, is proud to announce the hiring of Garrett Cox as head of marketing. Cox will oversee the Tender marketing department and provide growth strategy expertise for their portfolio of brands. He will also provide marketing expertise as Tender continues to explore additional acquisition opportunities.

“We are thrilled to have Garrett lead our marketing department and join the executive team,” says Chris Heye, CEO of Tender. “He understands consumer behavior and knows how to build brands and categories by providing superior solutions for both consumers and for our retail partners. His successful experience in growing established brands and developing new products will be valuable to us as we accelerate the growth of our company.”

Cox joins Tender from Procter & Gamble (P&G) where he held positions of increasing responsibility over the last eight years. His most recent role was leading one of P&G’s largest personal care franchises. Cox received his MBA from Cornell University where he was selected as a Roy H. Park Leadership Fellow. Earlier in his career, Cox held numerous domestic and international roles with Ahlstrom Corporation. Cox will report to Tender’s CEO Chris Heye.

“Tender has great brands and strong leadership in many categories across multiple channels,” says Cox. “I am excited to join the team and apply my experience to help achieve even greater heights for our products. My family and I love outdoor sports and recreation and can’t wait to get fully settled in New Hampshire.”

Cox starts his new role at Tender’s headquarters in Littleton, New Hampshire, on Monday, August 26. He will be relocating with his family to New Hampshire from Ohio.

Please direct all media inquiries to Account Manager Ethan Peck at ethan.peck@rygr.us.

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 About Tender Corporation: Founded in 1973 in the heart of New Hampshire’s iconic White Mountains, Tender Corporation brands have always operated with a simple, unified goal: To help people enjoy the outdoors, no matter the condition. With innovative products from the organized-by-injury Adventure® Medical Kits to the category-dominating After Bite® insect sting treatment, Tender has—and continues—to make good on that promise. www.tendercorp.com