Tenkara Rod Co. Names Groundswell PR as Agency of Record

November 14, 2016

Tenkara Rod Co., makers of light and compact Tenkara fly fishing products that facilitate a simpler way to fish, has appointed Groundswell PR to oversee its media relations to strategically drive the brand’s unique story across a myriad of editorial channels.

“Tenkara Rod Co. was founded on the idea that fly fishing should be made simple and available to everyone,” said Drew Hollenback, VP of Operations for Tenkara Rod Co. “We are excited to team up with Groundswell, who understands this message and the audience we are trying to reach. We look forward to having them spread the word about our passion for Tenkara fly fishing with people across the country.”

Based in Driggs, ID, Tenkara Rod Co. enjoys access to arguably the nation’s best trout waters, which have inspired the company’s passion for simple fly fishing as well as the design and functionality of the Tenkara rods they create. Knowing that the expense and complexity of conventional fly fishing can be daunting, Tenkara Rod Co. set out to create compact, beautifully designed and fully functional Tenkara rods that allow everyone from first time fishers to experienced fly casters to enjoy fishing in it’s simplest form.

Today, Tenkara Rod Co. has expanded their product line to include a full range of product, from complete Tenkara kits that include everything you need to start fishing, to simple accessories and collaborations that enhance your experience out on the water.

“Tenkara is authentic in everything they do,” said Groundswell PR Founder Dax Kelm. “They were among the first to introduce this particular style of fly fishing to the US, making an otherwise obscure, technical sport simple and available to everyone. Groundswell is excited to to partner with Tenkara working to elevate brand loyalty and increase consumer awareness.”

About Tenkara Rod Co.
Tenkara is a Japanese style of fly fishing that involves a rod, line, flies and no reel.  Our telescoping rods are made from high quality carbon fiber, making them extremely lightweight and compact so you can take them anywhere. We believe that our rods are the ultimate outdoor accessory for enthusiasts of all outdoor sports because they require little space, weigh next to nothing, and most importantly it is an effective way to catch fish. Tenkara Rod Co. makes fly fishing more accessible than ever for hikers, climbers, mountain bikers and anyone who stumbles upon fishy looking water while enjoying the outdoors. Contact Tenkara Rod Co. at 208-840-9015 or at tenkararodco.com

About Groundswell PR

With over 20 years of collective active lifestyle public relations and marketing experience, Groundswell PR specializes in maximizing media, consumer and industry exposure for companies, destinations and organizations looking to increase sales and capture new and exciting audiences. Groundswell’s extensive mix of marketing services combine authentic branding and communication methods with a lifetime of rad experiences deeply rooted in the outdoor, action sports and natural products industries. Groundswell PR is a boutique shop located in Charleston, South Carolina. For more information, visit www.GroundswellPR.com.