Terra Public Relations Hires PR Veteran Lori Crabtree

January 10, 2018

Getting the Band Back Together!

Jackson, WY (January 10, 2018) – Jackson Hole-based Terra Public Relations is excited to announce Lori Crabtree will be joining the team as Account Executive and All Around Master of Making It Happen.

No strangers to working together, Terra PR founder Alli Noland and Lori met in 2001, when Lori hired Alli at the storied Stanwood & Partners Public Relations. Their professional and personal relationship spans many years, clients, media events and children’s after-school sports carpools.

Lori has been a public relations, marketing, and event professional for more than two decades, leading account teams and overseeing communication programs for a long list of travel, outdoor recreation, snow sports and lifestyle clients. For more than a decade, Lori managed the communications program for DC-based SnowSports Industries America (SIA) and SIA Snow Show.

“We’re getting the band back together!” Exclaimed Alli Noland. “I’ve learned so much from Lori over the years, and have been quietly stalking her since the sale of Stanwood & Partners in 2008. She has the rare combination of professionalism, deep experience, strong connections and wicked sense of humor that both media and clients appreciate. Plus, she’s a terrible singer, so she fits in well with our band of awful Christmas Carolers.”

“I’m excited to work with Alli again,” said Crabtree.  “We managed to garner some amazing coverage through hard work and creativity over the decade+ we worked together, building relationships and memories, and having some fun along the way. I look forward to rekindling the magic for Terra’s current and future clients!”

The PR Flack Reunion Tour will make a stop at the OR/SIA ’18 show in Denver, January 25-28, tickets on sale at Fandango soon

About Terra Public Relations

Located in downtown Jackson, WY, Terra Public Relations is a media relations firm specializing in active lifestyle, travel and outdoor brands and experiences. Terra works hard to get our clients’ stories to the media that help grow their presence. Specializing in brands and experiences that get people outside, keep them healthy and/or happy, Terra PR is here to help. For more information, visit TerraPublicRelations.com