The Travel Yogi Appoints Darby Communications as Communications Agency of Record

September 4, 2024

Strategic Partnership Aims to Amplify Adventure Yoga Travel Brand’s Visibility

Long Beach, CA – September, 2024 /OUTDOOR SPORTSWIRE/ – The Travel Yogi, the first company to blend yoga and wellness with first class adventure travel, proudly announces its partnership with Darby Communications, a PR and digital marketing agency specializing in the outdoor and active lifestyle markets. Effective immediately, Darby Communications will serve as The Travel Yogi’s communications agency of record, amplifying brand awareness through targeted media relations and organic and paid Pinterest management.

Founded in 2010, The Travel Yogi has been at the forefront of curating innovative yoga retreats and adventures across 17 global destinations. As the Original Yoga Adventure Company, they revolutionized the travel industry by blending top-tier adventure travel with yoga and wellness. Their journeys emphasize deep cultural immersion, featuring locally-guided tours and experiences, traditional meals, and unique accommodations. With an adventure-first philosophy, The Travel Yogi uses yoga as a tool to ground travelers while opening hearts and minds to the foreign beauty around them, enhancing each transformative experience.

As The Travel Yogi’s PR partner, Darby Communications will utilize its extensive media network and deep expertise to elevate brand awareness and spotlight the company’s yoga adventure travel packages through strategic media relations and partnerships. To captivate travel enthusiasts on social media, the Darby Communications team will craft and launch strategic paid and organic Pinterest campaigns for The Travel Yogi. These campaigns will spotlight the company’s extensive expertise in adventure and small group travel, creating an engaging showcase of its distinctive offerings.

“Teaming up with Darby Communications to spotlight our wellness adventures is an important step in our growth,” says Jennifer Hoddevik, founder and CEO of The Travel Yogi. “Darby’s expertise and connections in the adventure travel and outdoor lifestyle space make them an ideal partner to help us expand our reach and reinforce our position as a leader in the travel industry.”

“As avid adventure travelers, we admire the approach The Travel Yogi takes to truly immerse guests in the culture and the adventures of the area they are visiting,” states Angie Robinson, President of Darby Communications. “We know the media will be eager to learn more about this amazing woman-owned and operated company. Additionally, our digital marketing team can’t wait to build out aesthetically pleasing Pinterest boards to draw in travel-hungry Pinners!”

For more information about The Travel Yogi, go to www.thetravelyogi.com or contact Jessie LaMacchia at jessie@darbycommunications.com.

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About The Travel Yogi

As the pioneers of blending yoga and wellness with first-class adventure travel, The Travel Yogi has redefined what true wellness adventures should be. Leading trips to 17 unique international countries, our dedicated teachers seamlessly integrate yoga into a variety of activities, including hiking, kayaking, biking, snorkeling, and horseback riding, all while immersing our travelers in local culture and nature. Our journeys are designed to begin and end with grounding practices, packed with experiences that spark meaningful dinner table conversations and laughter. Each day offers a new adventure, with yoga serving as our tool to ground, grow, and expand. As the Original Yoga Adventure Company, we proudly continue our pioneering legacy in every aspect of our work. We are a female-owned and operated company, supported by an incredible team of men and women who share our passion for adventure and yoga. As moms, yogis, and adventurers, we have always embraced the challenge of turning ‘can’t’ into ‘can,’ proving that everything is possible with the right team and adventurous spirit.