TIME Sport Signs SIMBOL Communications for PR/Marketing

May 19, 2017

New PR/marketing agency to help legendary frame and pedal brand with media relations, sports marketing and more

Park City, Utah) —TIME Sport – the legendary French cycling brand that produces carbon framesets, pedals and other components – has hired Park City-based SIMBOL Communications as their agency of record to handle a variety of PR and marketing services and build their sports marketing programs for their US operations. The brand enjoys a storied history in professional cycling as one of the first to produce “clipless” pedals, and an early adopter of carbon frames, and their products have been ridden to victory in almost every major race in the world.

With cycling icons like Pedro Delgado, Greg Lemond and Miguel Indurain long associated with the brand, TIME is bringing in SIMBOL to help dominate podiums once again, while also increasing market share in pedals and framesets. Nic Sims and Scott Boulbol – the long-time cycling-industry insiders behind SIMBOL – will provide PR and media relations outreach, plan and execute promotions and event exhibitions, and build a bigger, more potent stable of pro athletes and ambassadors – including pro team sponsorships – among some other services.

“We feel strongly that TIME products have never been better, and the timing is perfect to start aggressive marketing and PR campaigns,” says Ryan Green, TIME Sport USA’s Director of Sales and Marketing. “We know TIME could use a little boost in these areas to get us back to household-name status with a whole new generation of riders across all major disciplines. Nic and Scott at SIMBOL are highly experienced at this, and they seem to know just about everyone in the industry! SIMBOL is the perfect team to help us craft the right message and get it out to the masses.”

As lifelong fans of bike racing, the SIMBOL team is thrilled to have signed such an iconic brand. “Growing up as cycling fans we all wanted TIME pedals, and we drooled over their gorgeous bikes” says Sims. “Now we’re in a position to help the brand maintain and grow their status in the industry as one of its most coveted brands.”

Boulbol adds, “We’re looking forward to helping put TIME pedals back into the pro peloton on a large scale, and we’ll also be working with local pro cyclists and triathletes to get them on their frames as well. And we hope to considerably grow the brand recognition and increase their market share for all products.”

About SIMBOL Communications

SIMBOL Communications formed to help brands tell truthful, authentic stories through exposure in a wide variety of media outlets, developing creative and impactful content. We’re also driven simply by our strong passion to get people excited about sports and the outdoors. With over 40 years combined experience in the outdoor, cycling and fitness industries — as both industry professionals and competitive enthusiasts — the founders of SIMBOL have the all the tools to get powerful stories to the right audience. 

About TIME Sport

Over the past 30 years, TIME Sport has garnered a reputation of innovation and excellence throughout the cycling world. Founded in 1986 by Roland Cattin in the Rhône Alps region of France, TIME Sport International began with the patent of the industry’s first biomechanical clipless pedal; before moving onto the manufacturing of high-performance carbon forks and frames in the early 90’s. Throughout TIME Sport has become an iconic global cycling brand with success at the highest levels of professional competition: www.timesport.com