Travis Campbell acquires Eagle Creek

September 8, 2021

VF Corporation announced today that Travis Campbell, the company’s former president of emerging brands, has acquired Eagle Creek from VF for an undisclosed amount. The sale includes all Eagle Creek assets and liabilities. It does not include any Eagle Creek or VF associates.

Campbell has served as president of Smartwool, GM Americas of The North Face, and president of the fly-fishing company Far Bank Enterprises. For the last 18 months, he has been president of emerging brands at VF, managing a group of companies which Campbell defines as each worth under $1 billion, like JanSport, Smartwool, Altra, and Eagle Creek. OBJ