Turtle Fur Challenges You to “Step Outside Your Shell” with New Campaign

December 11, 2024

The campaign features a Winter Adventure Kit Giveaway, Step Outside Your Shell Scholarship, and nonprofit partnerships

Morrisville, Vt. (Dec. 11, 2024) /OUTDOOR SPORTSWIRE/ – In support of its new brand platform, “Step Outside Your Shell”, outdoor headwear and accessories brand Turtle Fur has launched an interactive campaign to demonstrate how personal growth is tied to stepping out of your comfort zone. The campaign will elevate the voices of those who have gained new life perspectives by stepping into the unknown, and support others in challenging their limitations.

“To step outside your shell requires courage and moxie: to work through the fear, the doubt, the apprehension, and get to the joy and transformative benefit on the other side,” explains Erika Canfield, Vice President of Marketing at Turtle Fur. “That human journey is the same for everyone whether you’re a seasoned skier hucking your first cliff, or a city-dweller hiking for the first time. Our Step Outside Your Shell platform and campaign celebrates this, and we hope it inspires more people to step outside their shells.”

Turtle Fur partnered with Seattle-based creative agency OkayBro to shape the campaign’s bold vision. With the creative talents of Producer Kesshann Cortez and Director Giovanni Reda, the campaign developed into a powerful visual story celebrating the transformative power of embracing new experiences.

As part of the campaign, Turtle Fur will also collaborate with longtime partners Vermont Adaptive and Share Winter Foundation, which embody the mentality of Step Outside Your Shell by making outdoor adventure more widely accessible. Turtle Fur will highlight the programming, participants, volunteers, and staff behind each organization throughout the campaign.

The campaign also includes a Winter Adventure Kit Giveaway to equip one lucky winner with the tools they need to feel comfortable enough in their body and environment to try something new in pursuit of personal growth. Turtle Fur is also hosting a scholarship, awarding $5,000 to one lucky winner. The winner will be selected based on their essay submission detailing how they would use the award to step outside their shell and overcome personal obstacles.

The Winter Adventure Kit Giveaway runs from December 11 through December 22 on Turtle Fur’s website, www.turtlefur.com, with a winner selected on December 23. Applications for the Step Outside Your Shell Scholarship will open in early 2025.

About Turtle Fur:
Since 1982 Turtle Fur has been a leading headwear and accessories brand in the outdoor, snow sports, and lifestyle markets. Their mission is to create sustainable solutions for every body that feel great, in every element, built for a life lived outside. As a Certified B Corp™, Turtle Fur is committed to using business as a force for positive change. For more information, visit www.turtlefur.com and follow them on social media @turtlefur.

Lucie Rathbun
Backbone Media
lucie.rathbun@backbone.media
970.963.4873 ext. 1138