Turtle Fur’s 2019 Collection Warms Heads and Hearts of Fans with Expanded Project Warmth

January 24, 2019

Turtle Fur introduces cold-weather technology to everyday essentials

Morrisville, VT (January 24, 2019) – For over 35 years, Turtle Fur has been the leader in outdoor, snow sports and lifestyle markets for headwear and accessories. Located in the shadows of Vermont’s highest peak, Turtle Fur knows tough weather and how to provide warmth and protection for those cruel New England winter days. Debuting at Outdoor Retailer Snow Show in Denver, CO, the new 2019-20 fall/winter collection continues to prove the brand’s maniacal attention to the smallest, yet warmest, details. And to ensure that those in need are also kept warm during cold, winter months, Turtle Fur is announcing plans to put more resources into their Project Warmth initiative. 

“As a company, we take pride in providing high-quality outdoor gear,” says Josh Pombar, Director of Marketing for Turtle Fur. “What we admire the most is the passion both our employees and fans show when it comes to giving back to our communities. The production of our product goes much further than the end-consumer, it provides comfort to someone who would otherwise go without.” 

In 2008, Turtle Fur created the Project Warmth initiative to offer proper headwear for homeless shelters, hospitals, schools and family centers in and around Vermont. Over the past ten years the project has expanded to a national stage. It’s a relatively easy program: Using social media, consumers share a photo of themselves wearing Turtle Fur products, tagging the brand with the hashtag #projectwarmth in the caption. Turtle Fur sees it and sends one hat or cold weather accessory to someone in need. In 2018, Turtle Fur donated over 10,000 pieces of first-quality product. For 2019, Turtle Fur aims to donate 20,000 pieces of cold-weather headwear. 

With the opportunity to do-good with every Turtle Fur purchase, the 2019-20 fall/winter collection additions are a no-brainer for a warmer and protected winter, both for the wearer, and someone in need. 

Comfort Shell™ Totally Tubular™ Limited Edition Prints

The multi-functional Comfort Shell™ Totally Tubular™ is lightweight but packs a punch when it comes to saving your face and neck from harsh weather conditions. With incomparable wicking, four-way stretch and anti-microbial properties, this essential gear will keep you where you really want to be – outside longer, enjoying the outdoors. Introducing thirteen new limited edition prints and thirty-six new prints for fall/winter 2019-20 that reflect your active lifestyle and fashion flare from the great mountain ranges to the local slopes. The must-have gear of the season, the Comfort Shell™ Totally Tubular™ will take you to new outdoor heights. MSRP $31

Pom Your Way to the Slopes

The Comfort Shell™ Pom Pom Beanie is a simple and easy addition to your winter wardrobe. Designed to keep you warm without wearing out your style with the soft Stria textured print and thoughtfully placed pom on top. This is one smart beanie! Comfort Shell™ is brushed on the inside which allows hollow core fibers to trap air, providing both insulation for warmth and moisture-control for drying and cooling. Comfort Shell™ carries a sun protection rating of UPF 50+ and the perfect blend of moisture management, anti-microbial and lightweight weather protection. Fully-lined with Sherpasoft™ Plush fleece the new fall/winter 2019-20 Pom Pom Beanie will make you unstoppable in the winter. MSRP $36

To the Moon and Back

For the most extreme conditions, the new fall/winter 2019-20 Sherpasoft™ Plush Fleece Moon Walker Overhood offers protection, warmth and comfort. A micro fleece double-layer neck lined with a Sherpasoft™ Plush fleece and a Neo outer-layer combine to provide ultimate protection in the harshest elements. Adding in a breathable face covering with an internal cinch cord highlights the merging of craftsmanship and modern technology, inherent to Turtle Fur brand and catalog of products. MSRP $75

Turtle Fur’s new collection will be debuting at Outdoor Retailer Snow Show in Denver, CO on January 30^th through February 1^st at booth #49067. The collection will be available in the fall of 2019 at specialty outdoor and snow sports retailers nationwide, as well as turtlefur.com.

About Turtle Fur:

Since 1982 Turtle Fur® has been a leading headwear and accessories brand in the outdoor, snow sports and lifestyle markets. Located just north of Stowe, in the shadows of Vermont’s highest peak, Mount Mansfield, we know tough weather. By creating comfortable, quality products, we help you stay outside longer to enjoy the things you love to do. Our mission is to create the best adult and kids’ headwear and outdoor gear you can buy. We pride ourselves on holding true to our roots of quality, comfort, creativity, and community…all while having fun. For more information, visit: turtlefur.com