Upslope Brewing Company Announces 2016 Summer Gold (Can) Rush

July 6, 2016

In celebration of the U.S. National Park Service centennial year, Upslope is giving away 100 prizes, including annual National Parks passes and more

Boulder, Colorado (July 6, 2016) — Upslope Brewing Company, a nationally-decorated Boulder-based craft brewery, has launched a brand new Summer 2016 campaign to provide its fans and loyal drinkers with the opportunity to win 100 prizes given away in a golden ticket-style scavenger hunt. 

One hundred golden cans have been hidden in Upslope Mix Boxes to be distributed throughout six states. The winners who locate these gold cans will score an annual National Park pass, an Upslope prize pack, or one of five grand prize packages, including gear from YETI,  ZEAL Optics, Rab, Lowe Alpine and the National Park Service. 

“We are very proud to announce the 2016 Summer Gold (Can) Rush giveaway,” states Henry Wood, Upslope’s Director of Sales and Marketing. “We are extremely passionate about the outdoors, so it’s exciting to know that we will provide our loyal drinkers with items they can take on all of their Summertime adventures this year.” 

The golden cans can be found in any Upslope Mix Box distributed throughout Colorado, Wyoming, Montana, Texas, Arizona and New Mexico, beginning in July. Prizes can be redeemed until December 1, 2016. 

About Upslope Brewing Company 

Boulder-based Upslope Brewing Company is the creator of premium ales and lagers that are artfully crafted using natural ingredients. Packaged in aluminum cans for exceptional portability and because it’s best for the environment, Upslope complements the outdoor lifestyle and caters to the on-the-go beer enthusiast. The five flagship beers include: Pale Ale, India Pale Ale, Brown Ale, Craft Lager and Imperial India Pale Ale. Additional installments are offered in a Limited Release Series, the Lee Hill Series and the Tap Room Series. In an ongoing effort to protect watersheds nationwide, and the key ingredient in Upslope ales and lagers, one percent of Upslope Craft Lager can sales benefits local Trout Unlimited chapters in the state in which the beer is purchased. Learn more about Upslope at www.upslopebrewing.com. 

For more information, contact:

Thacher Stone, Backbone Media

thacher.stone@backbonemedia.net