Vuarnet Launches Technical Winter Apparel Collection at Outdoor Retailer

January 24, 2019

Legendary, French Sunglass Brand Expands into Apparel with a Focus on Technical Outerwear Featuring Japanese Fabrics and Italian Manufacturing

New York, NY – January 24, 2019 – Legendary French sunglass brand Vuarnet, manufacturer of timeless sunglasses and the finest mineral lenses, announced today that they will be launching a technical winter apparel collection at the upcoming Outdoor Retailer/Snow Show in Denver next week.

The collection focuses on technical outerwear and features Japanese fabrics and Italian manufacturing. The collection of jackets, coats and knitwear offers technical elegance and protection against the elements both on the mountain and in the city. Blue, white and red accents, both subtle or graphic, are a nod to the brand’s French heritage.

The collection will be available this Fall exclusively at Vuarnet’s New York store as well as online at us.vuarnet.com.

To view the apparel collection as well as Vuarnet’s latest eyewear collection, visit Vuarnet at Outdoor Retailer, Booth 51054-UL Wednesday, January 30 thru Friday, February 1, 2019.

About Vuarnet USA

Founded in France in 1957, Vuarnet made its debut on the international stage when downhill skier, Jean Vuarnet, won the gold medal at the 1960 Olympics wearing the brand’s iconic cat eye. The brand soon grew in popularity outside of the ski world, reaching the height of its popularity in the Eighties when the VL 02 cat eye was THE style to own.

Today, Vuarnet continues that legacy offering the highest-quality, sport-elegant sunglasses with the finest mineral lenses to deliver unparalleled protection, clarity, durability and style. The US collection reflects both the brand’s heritage as well as contemporary trends including: sleek metal aviators, updated glacier silhouettes, glamorous lifestyle sunglasses, and styles designed specifically for an active lifestyle. Recent brand collaborations have included rag & bone (2017) and NOAH (2018). us.vuarnet.com.