Wild Rye and HEST Partner To Launch Co-Branded Camp Pillow

June 14, 2023

New collaboration pillow was designed for weekend adventures, bringing the comfort of home to the outdoors.

Sun Valley, ID (June 14, 2023)/OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women, today announces a limited-series camp pillow collaboration with HEST, the designer of premium sleep products built to bring the comforts of home to the outdoors.

The HEST X limited series works with admired artists and brands to create one-of-a-kind designs on HEST’s award-winning sleep products. The HEST X Wild Rye Camp Pillow is the third product release in the HEST X series.

Inspired by all things warm and tropical, Wild Rye’s deco birds print will be featured on the HEST X Wild Rye Camp Pillow and will have adventurers dreaming of pina coladas, whether they’re at the beach or the trailhead campground. Designed to provide home-pillow comfort but in a compact, portable adventure-ready package, The HEST X Wild Rye Camp Pillow has technical features and tidy details wrapped into one portable pillow. The temperature-resilient memory foam will keep your head in the clouds while the durable and pack-into-itself feature will keep it clean while you play.

“Being a historically challenged outdoor sleeper myself, I have been a huge fan of the HEST brand since the very beginning,” said Cassie Abel, Wild Rye founder. “Weekend bike trips typically involve camping, so we were excited to join forces and offer our community a solution for a better night’s rest, with the addition of some Wild Rye character. This partnership was right up our alley as HEST is a fellow Pacific Northwest brand committed to having fun and making the outdoors more accessible.”

“Throughout our journey to create products that elevate outdoor experiences, we constantly draw inspiration from artists and like-minded brands in our community,” said Aaron Ambuske, HEST founder. “The limited-edition series, HEST X, celebrates the beauty of collaboration and connection with the outdoors, ourselves, and those we share it with everyday. Getting to team up with an inclusive, accessible, and playful brand like our friends at Wild Rye is what the spirit of collaboration is all about!”

The HEST X Wild Rye Camp Pillow retails for $109 and can only be purchased on the HEST and Wild Rye websites.

Wild Rye offers several other fan-favorite pieces in the new Deco Birds print, including the Lucille Sports Bra, Eleanor Chammy, Kaweah Short, Kendall Short, Lucy Party Shirt, Alturas Apres Shorts, Galena Gel Gloves, Edith Brim Hat, Bucket Hat, Camp Towel and socks. Shop the entire collection here.

HEST is known for its growing fleet of award-winning sleep products built for adventurers. From the brand’s flagship premium mattress the Sleep System, to its most portable car-camping mattress the Foamy, to the furry companions with its portable Dog Beds – HEST has something for everyone to sleep well so they can send it further.

For more information on the partnership and to purchase the Wild Rye x HEST Pillow, please visit wild-rye.com or hest.com.

###

Press Contacts: Stef Walters | stef@outsidepr.com or Katie Wolitarsky | katie@kwm-pr.com

About Wild Rye

Founded in August 2016, Wild Rye™ brings beautiful and technical mountain apparel to all who identify as women, and aims to inspire confidence and get more women outside. Wild Rye apparel never compromises on fit, performance, and contemporary style and is committed to creating a welcoming and inclusive access point to the outdoors, cycling and snowsports, by building confidence and community, protecting the places we play. Wild Rye is proudly B-Corporation certified, Climate Neutral Certified, a member of 1% for the Planet and Wood River Trails Coalition Business, and a SheJumps partner. Wild Rye is a shape inclusive brand that celebrates all women and is continually working to improve both brand and product

experience for consumers. Wild Rye products are designed and tested in its Sun Valley, Idaho mountain home and are available in specialty retailers across the country, REI, Title Nine, Evo and more. Learn more at wild-rye.com. @wild_rye_

About HEST

HEST brings the comforts of home to the great outdoors by producing premium sleep products that build community around camping. HEST develops and delivers high-performance, low-maintenance solutions for camping and travel. HEST was founded in 2019 by outdoor industry product engineer Aaron Ambuske who was looking for a better night’s sleep when spending nights outdoors. Today, HEST is committed to building a line of products that takes all the best things from our beds at home into portable, adventure-ready forms. HEST revels in the idea of enabling more people to get outdoors and enjoy all that they have to offer, especially after a good night’s sleep. Learn more about HEST at www.hest.com.