Zeal Optics Celebrates Earth Month With 5th Annual “Shades For Seas”

April 4, 2024

1,000 square feet of coastline to be cleaned for every pair of Zeals purchased in the month of April

Boulder, Colo. ?OUTDOOR SPORTSWIRE/ – To celebrate Earth Month, Zeal Optics is kicking off its fifth annual “Shades For Seas” campaign. For every pair of Zeal sunglasses, goggles or accessory lenses sold globally in April, one-thousand square feet of coastline will be cleaned in partnership with Plastic Oceans International. The campaign will clean coastline across the US, Europe, Australia and Asia.

“Year after year we’ve helped clean millions of feet of coastline around the globe, and the partnership just keeps on getting better,” said Zeal Optics Senior Director of Marketing, Mike Lewis. “We launched ‘Shades For Seas’ in 2020 for the 50th anniversary of Earth Day and have seen the campaign grow globally as we partner with all of our retailers on this campaign. Last year alone we cleaned over 6.5 million square feet of coastline and we plan to far exceed that this year.”

Plastic Oceans International is a US-based non-profit organization working globally to end plastic pollution and to foster sustainable communities worldwide. They operate with the belief that we can and must act at the local level to create change on a global scale. Follow the “Shades For Seas” campaign on social media with the hashtag #Shades4Seas, or visit zealoptics.com for more information.

ABOUT ZEAL OPTICS

Based in Boulder, Colorado, Zeal Optics offers a range of premium eyewear designed for adventure seekers and the environmentally conscious. With a commitment to reducing its footprint and revolutionary lens technologies, Zeal Optics is dedicated to creating eyewear that not only elevates your outdoor experience, but also minimizes its impact on the planet. Discover the perfect blend of technology, style and sustainably-minded materials with Zeal Optics. For more info visit zealoptics.com and follow @zealoptics on Instagram and Facebook.

ABOUT SHADES FOR SEAS

For the duration of Earth Month (April), for every pair of sunglasses, goggles and accessory lenses sold by Zeal Optics through zealoptics.com.com, Zeal direct retail and Zeal wholesale channels, the amount of $1 USD will be donated to Plastic Oceans International, irrespective of any return of products that might take place thereafter.

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MEDIA CONTACT:

Rachel Popp

Big Fish Collective

rachel@bfcollective.co