Zeal Optics Unveils Selkirk, Its First-Ever Glacier Sunglass

September 4, 2024

Boulder, Colo. – September 4, 2024 /OUTDOOR SPORTSWIRE/ – Zeal Optics launches its first-ever glacier sunglasses, Selkirk, made from plant-based* materials and designed to transform effortlessly from a functional glacier style to a retro-trendsetting lifestyle sunglass. Named after the rugged Selkirk Mountains, these glacier sunglasses are for those who crave adventure in the high alpine, and demand the best in performance, style and sustainability.

Selkirk features an oversized plant-based Z-Resin frame, combined with cutting-edge lens technology to couple durability and eco-consciousness. It provides complete coverage from the sun and elements, making it the perfect companion for extreme outdoor activities at high elevation. Selkirk also converts effortlessly into everyday sunglasses, thanks to a removable brow piece and side panels.

At the heart of Selkirk’s performance are Zeal Optics’ revolutionary Ellume Polarized lenses. Engineered with Ellume Color Filtration technology, these lenses deliver 99.9% polarized efficiency, comprehensive blue light filtration and impact-resistant hardcoat protection. Whether you’re navigating glacial terrains or enjoying a sunny day in the city, Selkirk ensures crystal-clear vision and maximum eye protection.

“Selkirk is all about delivering top-tier performance with a timeless design,” said Mike Lewis, Senior Director of Global Marketing. “Our design team has engineered Selkirk to be as versatile as the people who wear it.”

Key features of Selkirk glacier sunglasses include:

• Ellume Polarized Lenses: Superior clarity and protection with 99.9% polarization and blue light filtration.
• *Plant-Based Z-Resin Frame: Constructed from a minimum of 45% plant-based materials for lightweight, sustainable durability.
• ProFlex Rubber: Enhanced comfort and grip, even in the most challenging conditions.
• Recycled Aluminum Badging: A nod to Zeal’s commitment to sustainability.
• 6-Base Curvature: A perfect fit for both performance and lifestyle wear.
• Available Colors: Matte Black with Ellume Polarized Dark Grey lenses, Bota Burgundy with Ellume Polarized Dark Grey lenses, and Sitka Green with Ellume Polarized Horizon Blue lenses.

Selkirk retails for $179. Discover the new Selkirk glacier sunglass and elevate your outdoor experience with Zeal Optics. Available now at select retailers and online at zealoptics.com.

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ABOUT ZEAL OPTICS

Based in Boulder, Colorado, Zeal Optics offers a range of premium eyewear designed for adventure seekers and the environmentally conscious. Zeal Optics is dedicated to creating eyewear that elevates your outdoor experience through amazing optics and technological innovation, while incorporating plant-based and/or recycled materials in all its products. Discover the perfect blend of technology, style and innovative materials with Zeal Optics. For more info visit zealoptics.com and follow @zealoptics on Instagram and Facebook.