April 18, 2024

Superfeet Announces New Campaign Supporting Track & Field Athletes Ahead of 2024 Olympics & Paralympics

FERNDALE, Wash. (April 18, 2024)/OUTDOOR SPORTSWIRE/ – Superfeet, global insole leader, today announces its support of several Team USA hopefuls in their quest to compete in Paris this summer. Leveraging a partnership with Parity a sports marketing platform dedicated to closing the gender income and opportunity gap, Superfeet will collaborate with...

April 18, 2024

Suunto Adds Two American Trail Running Athletes to its Growing Ambassador Team

Vantaa, Finland, May 18, 2024/OUTDOOR SPORTSWIRE/ – Suunto, the global leader in premium, innovative products for adventure have announced United States based trail running athletes Zach Miller and Abby Hall will be joining the brand’s global roster of athlete ambassadors. With these signings, Suunto puts further emphasis on its renewed commitment...

April 17, 2024

Skratch Labs Named 2024 Nutrition Sponsor of Iconic Leadville Race Series

April, 2024—Boulder, CO/OUTDOOR SPORTSWIRE/ – Skratch Labs, a Boulder, CO-based performance nutrition innovator that helps athletes be better, is thrilled to announce it is the nutrition sponsor of Life Time’s Leadville Race Series. This collaboration is set to significantly enhance the nutrition education and fueling options available to athletes leading up...

April 16, 2024

3M Sponsoring the 2024 Ultra-Trail Mount Yun by UTMB® Providing Leading Insulation and Moisture Wicking for Apparel and Accessories

April 16, 2024 /OUTDOOR SPORTSWIRE/ – 3M is sponsoring the 2024 Ultra-Trail Mount Yun by UTMB®, a trail race part of the UTMB® World Series. The event encompasses four different races, with the UMY 100M (168K) starting from the Yellow River Hukou Waterfall Scenic Spot with all races being held...

April 11, 2024

Stio Welcomes Professional Sit Skier, Trevor Kennison, to Ambassador Team

JACKSON, Wyo. (April 11, 2024) /OUTDOOR SPORTSWIRE/ - Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, is proud to announce Trevor Kennison as the newest member of its brand ambassador team. A professional sit skier and innovator of the sport, Kennison truly embodies the spirit of Stio, showing...

April 11, 2024

Snowbound Expo 2024 offers more for visitors to buy, by welcoming Official Retail Partner, Colorado Ski Shop

/OUTDOOR SPORTSWIRE/ – Snowbound Expo, the leading annual event for winter sport enthusiasts, is thrilled to announce their collaboration with Colorado Ski Shop as its official retail partner for the return of the renown ski and snowboard expo in November 2024. This new partnership brings together two leaders in their...

April 9, 2024

Wild Rye Advocates for Women’s Rights Launching its Fourth Planned Parenthood Benefit Tee

Sun Valley, ID (April 9, 2024)/OUTDOOR SPORTSWIRE/ – – Wild Rye, the premiere outdoor and active lifestyle apparel brand for and by women, announces the limited release of the brand’s fourth benefit tee, “Ride Fast, Raise Hell.” It is a pivotal time for women fighting for their right to make decisions about...

April 5, 2024

Emil Johansson is joining Sweet Protection for a new collaborative partnership in 2024 and ahead.

/OUTDOOR SPORTSWIRE/ – Sweet Protection announces a new partnership with Johansson, one of his generation's most prominent MTB riders. The long-term partnership agreement will focus on developing the next generation of MTB helmets, and Johansson will be deeply integrated into the design and development of new prototypes and put them...

April 4, 2024

Manduka Unveils the Gerry Lopez Collection

EL SEGUNDO, Calif. (April 4, 2024)/OUTDOOR SPORTSWIRE/ – Manduka, the best-in-class high-quality yoga gear brand, is excited to unveil its collaboration with surf legend and yoga teacher Gerry Lopez, now available globally. This exclusive collection celebrates and fuses Gerry’s passion for surfing and yoga, making it the first of its kind....

April 3, 2024

Outdoor Research drops its first dedicated MTB apparel line, adds four ride-focused athletes

SEATTLE (April 3, 2024)/OUTDOOR SPORTSWIRE/ – As outdoor-apparel manufacturer Outdoor Research releases its first dedicated collection of mountain bike gear for Spring 2024, the Seattle-based brand is expanding its athlete roster with four riders who will provide product category expertise and feedback as OR leans fully into the category. Trail and...