Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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January 30, 2024
Kari Traa Announces Sponsorship of 50th Annual Slumberland American Birkebeiner
Hayward, Wis. – January 30, 2024 /OUTDOOR SPORTSWIRE/ - Kari Traa, a rapidly expanding global brand in women’s sportswear, proudly announces its sponsorship of the historic 50th Annual Slumberland American Birkebeiner known as “The Birkie”. The Birkie is North America’s largest and most esteemed cross-country ski marathon where skiers traverse...
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January 26, 2024
Dovetail Workwear Announces New Maven Brand Ambassador, Lisa Congdon International Artist, Author, Activist, And Avid Cyclist
PORTLAND, OREGON (January, 2024) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere - is elated to announce internationally recognized illustrator, author, activist, and avid cyclist Lisa Congdon as its newest Maven ambassador. Congdon’s colorful, graphic illustrations have graced art exhibits, murals, books, and...
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January 23, 2024
Sun Valley Resort To Host 2024 Toyota U.S. Alpine Championships Presented by Stifel
Sun Valley, ID (Jan. 23, 2024) /OUTDOOR SPORTSWIRE/ - Sun Valley Resort is proud to host the Toyota U.S. Alpine Championships presented by Stifel for the second year in a row, kicking off March 20, 2024. The alpine racing event, which runs March 20-24, welcomes elite Stifel U.S. Alpine Ski...
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January 22, 2024
Solo Stove Unveils Inaugural Ambassador Team
GRAPEVINE, TX – (January 22, 2023)/OUTDOOR SPORTSWIRE/ – Solo Stove, a home and outdoor lifestyle brand within Solo Brands (NYSE: DTC), is thrilled to announce brand partnerships with Ann Kim and Zachary Fowler. Kim and Fowler will help connect audiences to Solo Stove’s passion for fire, cooking, and unforgettable moments through captivating...
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January 22, 2024
CamelBak® Partners with Rich Roll to Launch New Thrive Series Drinkware Collection
PETALUMA, Calif. (Jan. 22, 2024)/OUTDOOR SPORTSWIRE/ – CamelBak®, a global leader in personal hydration products, announces today a partnership with health and wellness advocate, Rich Roll, and teases the launch of its all-new vacuum-insulated drinkware collection in the Thrive™ Series of leak-proof tumblers and mugs. The partnership and new product collection aim...
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January 22, 2024
Free Fly Welcomes Nicole Gormley to the Surf Ambassador Team
Charleston, SC (January 22, 2024) /OUTDOOR SPORTSWIRE/ - Free Fly, the innovative outdoor apparel brand committed to blending performance and comfort, is thrilled to announce the newest addition to its Surf Ambassador Team, Nicole Gormley. A seasoned filmmaker, photographer, and waterwoman, Nicole brings a wealth of experience, passion, and a...
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January 16, 2024
GU Energy Labs funds 2024 scholarship for Alison Mariella Désir’s Alaskan BIPOC Running Camps
Berkeley, CA (January 16, 2023)/OUTDOOR SPORTSWIRE/ – GU Energy Labs is pleased to announce the addition of athlete and activist Alison Mariella Désir to their roster for 2024. As a part of this relationship, GU has pledged two $1,000 scholarships to Alison Mariella Désir’s BIPOC-focused Running, Racing and Glacier Kayaking event in...
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January 15, 2024
Orange Seal Seals the Deal with Epic Rides
(TUCSON, ARIZ.) /OUTDOOR SPORTSWIRE/ - Orange Seal and Epic Rides are excited to announce a multi-year partnership, designating Orange Seal as the Official Tire Sealant Sponsor of Epic Rides' world-class mountain biking events. As a leading name in the sealant industry, Orange Seal has been a prominent presence in mountain...
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January 11, 2024
Dovetail Workwear Announces 2024 Maven Brand Ambassadors
PORTLAND, OREGON (January 11, 2024) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere - is committed to creating durable, comfortable and sustainable apparel, built by, for and with women. Dovetail Workwear’s products are co-created and rigorously tested by authentic women engaged in real...
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January 10, 2024
onX Backcountry Named the Official Mapping App for Natural Selection Tour
MISSOULA, Mont., (January, 2024)/OUTDOOR SPORTSWIRE/ – onX Backcountry, a navigation and discovery app for outdoor enthusiasts, announces a new partnership with Natural Selection as the Tour’s official mapping app. onX’s immersive mapping technology will play a critical role in location scouting, course planning, conditions monitoring, and interactive course viewing for...