March 30, 2017

Noah Beschen Finds Shade with Electric

San Clemente, California (March, 30, 2017) – Electric, the San Clemente, California based eyewear veteran, announced a new partnership with world-renowned surf phenomenon, Noah Beschen. Noah will have world-class eye protection with Electric sunglasses while traveling the world in pursuit of his dreams. Noah, a resident of the famed North...

March 30, 2017

Craghoppers Introduces New Forester Jacket

Portsmouth, NH (March 30, 2017) – It’s all about the protection. No matter what you do or where you go, it’s important to feel safe and secure. The Men’s Forester Jacket from Craghoppers is built with a focus around protection during travel, enabling adventurers to enjoy more and worry less....

March 30, 2017

Mountain Khakis Announces “Hell Yeah!” National Road Tour April – Oct. 2017 Traveling to 150 Outdoor Retailers, Craft Tap Houses, and Outdoor Festivals

JACKSON HOLE, Wyo. - (March 30, 2017) – Mountain Khakis®, a leading mountain town-inspired lifestyle apparel brand, announces its cross country Hell Yeah! Tour beginning in Washington, D.C. April 10, ending outside its new Denver flagship store October 10, 2017. Stopping at over 150 outdoor retailers, craft tap houses and...

March 29, 2017

Peak Design’s Give A Shot Website Connects Photographers and Environmental Non-Profits

San Francisco, CA — Peak Design, makers of essential carry equipment and camera accessories, is proud to further the company’s commitment to environmental causes with the launch of Give A Shot: a website that connects photographers and videographers with environmental non-profits in need of visual content. Currently accepting applications from...

March 29, 2017

Wilderness Systems’ Patent-Pending Helix PD™ Pedal Drive is in High Demand at Specialty Retail

GREENVILLE, S.C. (March 29, 2017) – Wilderness Systems today announced the arrival of its sleek, high performance, patent-pending Helix PD Pedal Drive at specialty retail stores. “The Helix PD Pedal Drive is the most efficient and intuitive pedal system ever engineered. The demand for it has been off the charts,”...

March 28, 2017

GORE-TEX® brand campaign encourages people to find their state of ‘flow’

Feldkirchen-Westerham (March 28, 2017) — Building on the high level of trust that consumers have in GORE-TEX® products, W.L. Gore & Associates is launching a new GORE-TEX® brand campaign in 2017 that encourages people to follow their outdoor passions – and simply forget about their gear. The ‘Don’t Think About...

March 28, 2017

World T.E.A.M. Sports Face of America Veteran Finds Bicycling Therapeutic

Endwell, NY (March 28, 2017) – Navy and Army National Guard veteran Nicole Lee is riding in her first Face of America with national non-profit World T.E.A.M. Sports this April 28-30. The southern New York state veteran is riding with Team Rescue 22 from Arlington to Gettysburg with other adaptive...

March 28, 2017

Pearl Izumi Spring 2017 Line Available Now

Louisville, Colo. (March 28, 2016)- Pearl Izumi, maker of performance cycling apparel and footwear, releases its new Spring 2017 line with fresh styles in road cycling, mountain biking and triathlete apparel. With a continued focus on apparel that fits riders’ mindsets as well as they fit the body, Pearl Izumi offers...

March 28, 2017

Yuba Bicycles Hires Terra PR For US Media Relations

Cotati, CA (March 28, 2017) - Yuba Bicycles, maker of exceptional electric and pedal powered cargo bikes, has tapped Terra Public Relations to spearhead their public relations strategy in North America. Mastermind Ben Sarrazin founded Yuba Bicycles to design and build kick-ass, sturdy bikes that are as useful as they...

March 28, 2017

Black Diamond Equipment To Donate 1% of April Online Sales to The Nature Conservancy

SALT LAKE CITY, March 28, 2017 -- Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, announces today the launch of its April fundraiser for The Nature Conservancy, a charitable environmental organization whose mission is to conserve the lands and waters on which all life...