January 15, 2020

PEARL iZUMi Saddles Up with Backbone Media

LOUISVILLE, Colo. (Jan. 15, 2020) — PEARL iZUMi, the world leader in cycling apparel and footwear, has selected Backbone Media as its PR agency of record. “As we continue to expand our offerings across all categories including cycling lifestyle apparel, Backbone is perfectly positioned to introduce our brand to new...

January 15, 2020

80+ bike business leaders working together to advance our industry’s agenda

BOULDER, Colo. (Jan. 15, 2019) – The PeopleForBikes Coalition and Bicycle Product Suppliers Association (BPSA) are now one unified trade association. We’re using the power and expertise of our volunteer industry leaders to advance initiatives critical to growing bicycling participation and the bike industry. More than 80 leaders of PeopleForBikes...

January 15, 2020

LEM Helmets Continues Partnership with Italian UCI Pro Women’s Cycling Team BePink for 2020 Season

MORGAN HILL, Calif. (Jan. 15, 2020) – LEM Helmets, manufacturer of innovative, stylish, and performance cycling head protection for road, mountain, commute, and kids, today announces its continued sponsorship of talented UCI pro women’s cycling team BePink. Continuing the success of its 2019 partnership, for 2020 the BePink team expands...

January 15, 2020

Diamondback Doubles Down on Dealer Strategy

KENT, Wash. (Jan. 15, 2020) — Alta Cycling Group (ACG), the new owner of the Diamondback Bicycles brand, is rolling out a new growth strategy that includes plans to reestablish a national network of independent bicycle dealers (IBD). Under the support and direction of the new ownership, which acquired the brand...

January 15, 2020

Xpore: Environmentally-friendly solution for waterproof, breathable textiles leaps ahead of competitors

Taoyuan, Taiwan, January 15th, 2020 - BenQ Materials is pleased to announce the launch of Xpore, a ground-breaking new technology for waterproof and breathable textiles. Xpore is the first genuine innovation in waterproof and breathable technology for many years, providing not only comfort – with an unprecedented “beyond dry” experience...

January 15, 2020

Orange Mud signs 3 year sponsorship of Dirty Kanza gravel event

Orange Mud, an innovator in hydration packs for endurance athletes, has signed a 3 year sponsorship for the iconic Garmin Dirty Kanza gravel bike event. Orange Mud’s CEO, Josh Sprague, noted “We’re a huge fan of the Dirty Kanza! I first experienced the roads of Emporia in the early 2000...

January 14, 2020

Salomon Partners with USA Champion and Elite Coach Lauren Fleshman

OGDEN, Utah (January 14, 2020) — Today, Salomon proudly announces that Lauren Fleshman will be representing Salomon footwear and hydration across road and trail as part of the US athlete team. Fleshman’s storied track and field career includes multiple NCAA championships and wins at the national and international level, and...

January 14, 2020

Outdoor Gear Experts Rab to Unveil First-Ever Ski Collection

Louisville, CO (January 2020) - Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, will unveil the Khroma Ski Collection at the Outdoor Retailer Snow Show in Denver in January, marking the company’s first-ever collection of high-performance ski gear. “Khroma...

January 14, 2020

Head USA Provides Funding to Share Winter Foundation

PARK CITY, UT (January 14, 2020). Today, Snowsports Industries America (SIA) announced that SIA member HEAD USA has made a significant contribution to Share Winter, as part of SIA’s Generation Snow’s industry-match initiative. SIA is challenging the winter industry to not just match, but to exceed SIA’s $40,000 donation to...

January 14, 2020

Made for the Mountains and Beyond: Darn Tough Vermont® Debuts Fall 2020 Collection

Northfield, VT. (January 14, 2020) – As the snow begins to fly, Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, proudly debuts its new Fall 2020 collection. With new socks in the Snow category, Darn Tough is also expanding its compression offerings as...