September 3, 2019

Backcountry Partners With National Ability Center

Park City, UTAH (Sept. 3, 2019) – Today, Backcountry, the country’s leading specialty outdoor retailer, announced a new partnership with the Park City-based National Ability Center (NAC), one of the largest organizations of its kind in the U.S. The NAC is a nonprofit that makes outdoor recreation and adventure accessible...

September 3, 2019

5.11 Tactical Announces National Preparedness Month Lineup

Irvine, Calif. (September 3, 2019) –5.11 Tactical®, the global leader in innovative tactical apparel, footwear and outdoor gear, is celebrating National Preparedness Month in September by putting forth a series of activations spanning the brand’s reach across retail, online, partnerships, a nine-part web series and giveaways. The brand will host...

September 3, 2019

FITS® Launches 2019 Fall Collection with New Colors and Patterns

CHARLESTON, SC (September 3, 2019)—FITS®, American manufacturers of the best-fitting socks on the market, is excited to announce the launch of their 2019 fall collection featuring new hiking, skiing, sporting and casual sock styles. These new Merino wool styles add fun, new colors and patterns to the existing lines. FITS’...

August 30, 2019

Yuba Raises the Bar with 3 New Cargo Bikes at Eurobike

Annecy FR // Cotati, CA USA (August 30, 2019) - Revered for their one-piece chassis and beautifully designed cargo bikes unparalleled in comfort and safety, Yuba Bikes is excited to announce three new cargo bike releases at Eurobike 2019. Revolutionizing the cargo bike space since its inception in 2006, Yuba remains...

August 30, 2019

Top Athletes from Around the World Arrive in Moscow for Ninja OCR World Championships

LAUSANNE, SWITZERLAND –The first World Championships for Ninja Warrior athletes, the most watched event in obstacle racing, will be held in the famous Gorky park on the banks of the Moscow River. 2,000 athletes representing countries from Asia, the Americas, Europe and Oceania will vie for converted world titles. Athletes...

August 29, 2019

Vasque Strengthens its Marketing Team with New Leadership and Two Brand New Positions

Red Wing, MN – August 29, 2019 - Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to announce major growth within its marketing department and the addition of two new positions to the team. Rounding out Vasque’s marketing team...

August 29, 2019

Stio’s Fall ’19 Collection is Made for the Full Range of Mountain Life

JACKSON, Wyo. (Aug. 29, 2019) – Inspired by life in the Tetons, Jackson Hole mountain lifestyle brand Stio makes performance outdoor apparel to cover the full range of mountain pursuits. This fall, Stio delivers its largest-to-date fall/winter collection with expanded technical pieces, lifestyle silhouettes and accessory collections. “Mountain towns are...

August 29, 2019

Black Diamond Equipment Announces New Testing Protocols for its Lighting Category

SALT LAKE CITY, August 29, 2019 – Black Diamond Equipment, a global innovator in climbing, skiing and mountain sports equipment, announces new testing protocols for its lighting category. “Black Diamond addressed current industry-wide communications for the lighting market,” states Joe Skrivan, Technical Director for Black Diamond Equipment’s lighting category. “Specifically,...

August 28, 2019

Origin Welcomes Senior Writer Ben Hewitt to US Team

WHISTLER, B.C. (August 28, 2019)— Origin, an award-winning outdoor sport and tourism-focused creative, content and strategic marketing agency founded in Whistler, Canada, announced today the hire of Ben Hewitt as senior writer. Ben joins Account Director and Strategist Laura Merino as the second U.S.-based Origin employee after Origin established a...

August 28, 2019

Rossignol Group Partners with Verde Brand Communications

Park City, UT (Aug. 28, 2019) - Rossignol Group, a global leader in winter sports and outdoor recreational equipment, and a name intrinsically linked with the history of skiing, has teamed up with Verde Brand Communications to direct its public-relations efforts in North America, effective immediately. Verde, a full-service integrated...