Uncategorized
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June 7, 2019
From Basecamp to Backcountry: Sierra Designs Debuts New Tents
June 7, 2019 - Boulder, CO- After more than 50 years of creating beautiful, functional and attainable equipment, Sierra Designs knows quality gear and affordability don’t have to be mutually exclusive. Staying true to their legacy, the heritage brand introduces a range of new and highly versatile tents to their S20 collection....
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June 7, 2019
Plastic Pollution Is Coming from an Unlikely Suspect
Single use plastic is the most obvious of offenders when we consider ocean plastic pollution. Yet the biggest offender of plastic pollution is something that might not be front of mind: our clothes. Over 35% of the projected 1.5 million metric tonnes of microplastics found in the oceans come from...
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June 7, 2019
Merrell Launches Bare Access XTR trail runner and “The Running Pastor” film
ROCKFORD, Mich. (June 7, 2019) — “The Running Pastor” featuring Sverri Steinholm follows the Faroese pastor as he shares his experiences living in and serving the Faroe Islands community. As an avid trail runner, Steinholm uses his time on the trails to work through not only his personal conflicts, but the...
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June 6, 2019
Tailwind Nutrition On-Site for all Outerbike Events in 2019
Durango, CO – Tailwind Nutrition will be providing its Endurance Fuel for all Outerbike events beginning with Sun Valley, Idaho June 21-23. Riders will be able to refill their water bottles and hydration packs with Tailwind’s simple and complete fuel before returning to over 400 miles of singletrack in Sun Valley....
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June 6, 2019
Mammut We Care: Sustainable Highlight Products
As a Swiss premium outdoor brand with roots going back to 1862, Mammut has a strong drive to preserve what is worth preserving, with a high degree of transparency. For this reason, Mammut published its Corporate Responsibility goals in November 2018. The outdoor company wants to significantly reduce the environmental...
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June 6, 2019
Deuter USA hires industry veteran Jonathan Degenhardt to lead marketing for Deuter and Ortovox
LONGMONT, Colorado – Deuter USA is pleased to announce the addition of Jonathan Degenhardt, who assumes leadership of the marketing teams of German heritage backpack brand Deuter and backcountry safety pioneer Ortovox in the U.S. market. Degenhardt’s career in the outdoor industry spans years of specialty retail experience and leadership...
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June 6, 2019
Yakima to Unveil Products for Fall 2019 at Outdoor Retailer Summer Market
LAKE OSWEGO, Ore., June 6, 2019– For 40 years, Yakima has built its reputation as the global leader in vehicle racks by providing innovative and reliable cargo solutions for outdoor enthusiasts of all kinds. For Fall 2019, the brand is excited to announce its long-anticipated entry into the recreational fishing...
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June 6, 2019
Airhead debuts new brand aesthetics at Outdoor Retailer Summer Market
Denver, CO (June 6, 2019)- Airhead, the leader in family watersports, is introducing an updated brand identity, brand guidelines and enhanced website. The refreshed look will better reflect Airhead’s journey since its founding in 1991: a premium watersport brand focused on creating high-quality fun products for families and their friends....
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June 6, 2019
Black Diamond Equipment Launches Performance Footwear
SALT LAKE CITY, June 6, 2019–Black Diamond Equipment, a global innovator in climbing, skiing and mountain sports equipment, announces its new performance footwear collection debuting at Outdoor Retailer Summer Market, June 18-20, in Denver. “Black Diamond’s spring’20 performance footwear collection is an obvious extension of our climbing shoe line,” states...
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June 6, 2019
PrimaLoft® NEXT: Where Insulation Meets Fabric
LATHAM, N.Y.(June 06, 2019) – PrimaLoft, Inc., the leader in advanced material technology, today introduced PrimaLoftâNEXT, a brand new, innovative textile platform that combines the thermal advantages of insulation with the versatility of fabric. PrimaLoft NEXT provides unmatched freedom for the design of garments that deliver lightweight warmth and breathability,...