May 28, 2019

Same Tasty Fuel, Fresh New Look: Honey Stinger Rolls Out Brand Refresh

STEAMBOAT SPRINGS, Co. (May 28, 2019)— For the first time in 17 years, Honey Stinger, the award-winning manufacturer of nutritional products featuring honey, is sporting a brand new look. The company has begun releasing an updated brand identity, including a new logo, colors and font, new brand statement and tagline, and...

May 24, 2019

SOAR Act Seeks to Improve Outfitter and Guide Permitting System

(Boulder, CO) —The American Mountain Guides Association (AMGA) today praised Senator Martin Heinrich (D-NM) and Senator Shelley Moore Capito (R-WV) for introducing the Simplifying Outdoor Access for Recreation Act (SOAR Act) in the U.S. Senate. This bipartisan legislation makes changes to the outfitter and guide permitting systems of the federal...

May 23, 2019

Another Epic Season of Epic Trails Set to Hit US Airwaves, June 4th

Season 2 of the highly anticipated television series, Epic Trails, is set to premiere on FOX Sports Network on Tuesday, June 4th at 5:30pm. Following close behind the launch on FOX Sports Network, Season 2 of Epic Trails will begin airing on Outside TV. The season kicks off with host,...

May 23, 2019

The Outdoor Business Climate Partnership Lobbies For Climate Action On Capitol Hill

(Washington, D.C. May 23, 2019) This week, the Outdoor Business Climate Partnership (OBCP) joined over 76 companies on Capitol Hill to advocate for immediate and bipartisan climate action, specifically, putting a price on carbon. Three powerful trade organizations comprise the OBCP: Snowsports Industries America (SIA), the National Ski Areas Association...

May 23, 2019

Origin Retains White Cloud Communication for Public Relations and Communications Strategy

WHISTLER, B.C. (May 23, 2019) - Origin, an award-winning tourism and outdoor-focused creative, content and strategic marketing agency based in Canada, announced today its partnership with Idaho-based White Cloud Communication as its communications strategy, public relations and awareness partner. White Cloud will spearhead growing Origin’s position in the industry and...

May 23, 2019

52 Businesses Urge Secretary Perdue to Protect Utah’s National Forest Lands

Bend, Ore., May 23, 2019 – Fifty-two businesses from across the country joined The Conservation Alliance in a letter to U.S. Department of Agriculture Secretary Sonny Perdue urging him to protect North America’s wild places by upholding the National Roadless Rule. The National Roadless Rule has preserved wildland recreation opportunities...

May 23, 2019

Black Diamond Equipment Presents 10th Annual SLCA Fundraiser

SALT LAKE CITY, May 23, 2019 – Black Diamond Equipment, a global innovator in climbing, skiing and mountain sports equipment, is hosting the 10th annual Salt Lake Climbers Alliance (SLCA) fundraiser, scheduled for 6-10 p.m., Thursday, June 6. The event will take place at Black Diamond’s Salt Lake City headquarters,...

May 22, 2019

Kris McDivitt Tompkins to Keynote 2020 American Alpine Club Annual Benefit Dinner in Denver, CO

Golden, CO (May 22, 2019) — The American Alpine Club, the country’s oldest and largest climbing advocacy organization, is thrilled to announce that the club’s 2020 Annual Benefit Dinner will be returning to the Denver area with conservationist Kris McDivitt Tompkins to keynote the event. The weekend event is scheduled...

May 22, 2019

evo to Relocate Headquarters

SEATTLE (MAY 22, 2019) – Seattle-based action sports and outdoor retailer evo announced today it is relocating its current headquarters to a new location at the Cedar Speedster building at 401 North 36th Street in Fremont this fall. In line with evo’s community-minded ethos, the new address is designed to be a...

May 22, 2019

CHROMUCH: The New Standard In Sustainable Performance Fiber and Textile Color

Taipei, Taiwan (May 22, 2019) – CHROMUCH, an innovator in sustainable, color-rich and developer-friendly synthetic fibers, will make its debut in the United States with its brand launch at Outdoor Retailer Summer Market, June 18-20, 2019 in Denver, CO. CHROMUCH advances a new standard in sustainable color design with its...